The Rhold Insurance Brokerage Campaign Prepares People for Mishaps
Meghan Young — December 30, 2011 — Marketing
References: giovannidraftfcb.br & ibelieveinadv
It's not everyday that a person may see a baby or cow spring up from the middle of the road, but the Rhold Insurance Brokerage campaign shows that everyone should be prepared for those extremely unexpected cases. Accidents happen all the time, some of them more bizarre than the next, but that doesn't mean it won't happen to even the most careful people.
Created by Sao Paolo-based ad agency Giovanni+DraftFCB, the Rhold Insurance Brokerage campaign may be very fantastical thanks to its overall cartoonish aesthetic, but it really drives home the message that life can sometimes become out of the norm. Yet with Rhold, people won't have to worry because, as they state in their campaign, "we'll take care."
Created by Sao Paolo-based ad agency Giovanni+DraftFCB, the Rhold Insurance Brokerage campaign may be very fantastical thanks to its overall cartoonish aesthetic, but it really drives home the message that life can sometimes become out of the norm. Yet with Rhold, people won't have to worry because, as they state in their campaign, "we'll take care."
Trend Themes
1. Fantastical Advertising - The Rhold Insurance Brokerage campaign showcases fantastical elements to captivate and engage audiences, opening up opportunities for creative and imaginative advertising.
2. Unexpected Mishaps - The campaign reminds us to be prepared for the unexpected, highlighting the need for insurance solutions that cover a wide range of unique accidents and mishaps.
3. Cartoonish Aesthetics - The use of cartoonish aesthetics in the campaign taps into nostalgia and playfulness, creating opportunities for brands to evoke emotions and connect with consumers through nostalgic or whimsical design.
Industry Implications
1. Insurance - The Rhold Insurance Brokerage campaign presents a unique opportunity for insurance companies to promote comprehensive and unconventional coverage options to target customers.
2. Advertising and Marketing - The campaign showcases the effectiveness of creative and imaginative advertising strategies, encouraging marketers and advertisers to think outside the box and incorporate fantastical elements in their campaigns.
3. Design and Animation - The cartoonish aesthetic of the Rhold Insurance Brokerage campaign highlights the power of visual storytelling and offers opportunities for designers and animators to create engaging and memorable content for brands.
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