Kiki Grammatopoulos' Rewild the Run Disperses Plants During Activity
Laura McQuarrie — July 17, 2023 — Fashion
Central Saint Martins graduate Kiki Grammatopoulos created Rewild the Run, a unique pair of running shoes that allows runners to effortlessly disperse plants as they're on the move. These unconventional running shoes feature a chunky sole with small hooks for gripping dirt and plant matter, and naturally mimic the phenomenon of epizoochory. Just as many animals inadvertently disperse seeds as they travel, these shoes make it possible for runners to do the same.
These shoes were mainly inspired by two specific plants, the cocklebur and the grapple plant, which are recognizable for their burrs and barbs.
These trainers inspire people to think more closely about where they tread and their relationship with nature and help to support rewilding.
These shoes were mainly inspired by two specific plants, the cocklebur and the grapple plant, which are recognizable for their burrs and barbs.
These trainers inspire people to think more closely about where they tread and their relationship with nature and help to support rewilding.
Trend Themes
1. Epizoochory-inspired Running Shoes - Disruptive innovation opportunity: Design running shoes that mimic the phenomenon of epizoochory to disperse plants during physical activity.
2. Sustainable Footwear - Disruptive innovation opportunity: Develop eco-friendly running shoes that promote a closer relationship with nature through their design and functionality.
3. Rewilding Movement - Disruptive innovation opportunity: Explore the growing trend of rewilding and develop initiatives or products that promote the preservation and integration of nature in daily activities.
Industry Implications
1. Sportswear - Disruptive innovation opportunity: Merge sustainability and functionality in sportswear products by incorporating elements that support the dispersal of plants and promote a symbiotic relationship with nature.
2. Footwear - Disruptive innovation opportunity: Redefine the concept of footwear by designing shoes that not only provide comfort and performance but also contribute to the environment through plant dispersal mechanisms.
3. Conservation and Environmental Advocacy - Disruptive innovation opportunity: Combine conservation efforts with consumer products or initiatives that raise awareness about rewilding and its importance in preserving biodiversity.
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