The City of Yanji is Rewarding Good Deeds with a Redeemable Points System
Alyson Wyers — August 18, 2015 — Social Good
When it comes to rewarding good deeds, the city of Yanji, China established a so-called 'morality bank.' Doing good (helping an elderly person cross the street, for example) earns citizens redeemable points.
Run by local authorities, the bank's system offers more points for acts that are decidedly more good. For instance, turning in a lost wallet awards you 50 points, where as helping someone out of a dangerous situation could earn you 300 to 500. Donating hematopoietic stem cells, on the other hand, warrants 1000. Accumulated points can be used towards a variety of services, from hair cuts to house cleaning.
Rewarding good deeds in this way has been controversial, but thus far all parties have benefited from the morality bank.
Run by local authorities, the bank's system offers more points for acts that are decidedly more good. For instance, turning in a lost wallet awards you 50 points, where as helping someone out of a dangerous situation could earn you 300 to 500. Donating hematopoietic stem cells, on the other hand, warrants 1000. Accumulated points can be used towards a variety of services, from hair cuts to house cleaning.
Rewarding good deeds in this way has been controversial, but thus far all parties have benefited from the morality bank.
Trend Themes
1. Morality Point System - A trend where individuals are rewarded for good deeds with redeemable points which can be used for various services.
2. Community Service Points - A trend where citizens are awarded points for participating in community service activities.
3. Incentivization of Good Deeds - A trend where organizations are incentivizing positive and constructive behavior among individuals.
Industry Implications
1. Financial Services - A financial services industry could establish similar systems that incentivize responsible financial behavior through redeemable points.
2. Healthcare - Hospitals and blood banks could introduce morality point systems to encourage individuals to donate blood or organs.
3. Retail Industry - Retailers can offer redeemable points for customers who engage in eco-friendly practices, such as using reusable shopping bags.
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