The Revisiting a Swiss Icon Exhibit Focuses on Iconic Swiss Cable Cars
Meghan Young — June 22, 2013 — Art & Design
References: mountainclimbers.ch & fastcodesign
Switzerland may be best, or at least readily, known for the Swiss Alps, which is reflected in the Revisiting a Swiss Icon exhibit. It revolves around seven retro ski gondolas. The iconic Verbier cable cars were going to be dismantled by ski company Televerbier. Considering that they are around 40 years old, that shouldn't come as a shock.
Nevertheless, Albert Schrurs, an architect and co-founder of Verbier Mountain Climbers, along with Inès Flammarion and Nicolas Bernheim, decided to invite a group of seven enterprising Swiss designers to give them a second lease on life. Thus, the Revisiting a Swiss Icon exhibit was born. Whether the boxy, hexagonal shell was taken apart or filled with objects, their interpretations are entertaining.
Nevertheless, Albert Schrurs, an architect and co-founder of Verbier Mountain Climbers, along with Inès Flammarion and Nicolas Bernheim, decided to invite a group of seven enterprising Swiss designers to give them a second lease on life. Thus, the Revisiting a Swiss Icon exhibit was born. Whether the boxy, hexagonal shell was taken apart or filled with objects, their interpretations are entertaining.
Trend Themes
1. Upcycled Design - The Revisiting a Swiss Icon exhibit showcases the trend of upcycling old objects, like retro ski gondolas, to create innovative designs.
2. Sustainable Art - The exhibition highlights the trend of using sustainable materials and repurposing them into unique art installations.
3. Nostalgic Revival - Revisiting a Swiss Icon taps into the trend of reviving nostalgic elements and giving them a modern twist.
Industry Implications
1. Art and Design - The Revisiting a Swiss Icon exhibit presents opportunities for artists and designers to explore innovative ways to repurpose old objects into art.
2. Tourism and Hospitality - The exhibition can attract tourists interested in sustainable tourism experiences and unique cultural attractions.
3. Ski and Outdoor Recreation - The exhibit inspires the ski industry to reconsider the potential of old ski gondolas, opening doors for creative and sustainable ski infrastructure design.
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