Syndicut Makes Reversible Swimsuit Designs for Men and Women
Laura McQuarrie — April 5, 2016 — Unique
References: syndicutlondon & kickstarter
Syndicut is a London-based fashion brand that is now dipping its toes into new territory with a crowdfunding project for its new range of two-in-one reversible swimsuit designs.
The company made a name for itself by creating high-quality boxer shorts in collaboration with emerging artists and now, it is preparing to answer the call to create garments for women. The all-new reversible swimwear collection makes it possible for consumers to choose between wearing a solid block color or a patterned print, which adds more value to a single piece of swimwear.
True to its roots, all patterns are created with emerging artists and designers. The new collection features a range of styles, including boxers, t-shirts, kaftans, bikinis and one piece suits that are fit for any sunny summer day on the beach.
The company made a name for itself by creating high-quality boxer shorts in collaboration with emerging artists and now, it is preparing to answer the call to create garments for women. The all-new reversible swimwear collection makes it possible for consumers to choose between wearing a solid block color or a patterned print, which adds more value to a single piece of swimwear.
True to its roots, all patterns are created with emerging artists and designers. The new collection features a range of styles, including boxers, t-shirts, kaftans, bikinis and one piece suits that are fit for any sunny summer day on the beach.
Trend Themes
1. Two-in-one Swimwear - Creating reversible swimsuit designs adds value and versatility to a single piece of swimwear.
2. Collaboration with Emerging Artists - Working with emerging artists and designers in pattern creation provides unique and artistic swimwear options.
3. Crowdfunding in Fashion - Using crowdfunding to launch new fashion collections allows for consumer involvement and validation of designs.
Industry Implications
1. Fashion - The fashion industry can explore the creation of reversible swimwear as a disruptive innovation opportunity.
2. E-commerce - E-commerce platforms can embrace the trend of collaboration with emerging artists to offer exclusive and artistic swimwear options.
3. Crowdfunding - The crowdfunding industry can capitalize on the growing trend of using crowdfunding to launch new fashion collections and expand its market.
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