The Kool-Aid Man is Delivering Treats with "Reverse Trick-or-Treating"
Laura McQuarrie — October 21, 2020 — Life-Stages
References: kraftheinzcompany & businesswire
Since families are being advised to avoid traditional trick-or-treating this year, brands are developing alternative ways for kids to celebrate the season, including Kool-Aid with "reverse trick-or-treating." On October 31st, the Kool-Aid Man will be delivering Halloween-themed Kool-Aid Scary Berry Jammers, Ghoul-Aid Scary Berry popping candy and Kool-Aid Man costumes to select homes.
In select cities, families will be able to get kits delivered on demand and a few lucky winners will even get to see the Kool-Aid Man himself making the deliveries. Since the Kool-Aid Man is known for crashing through walls and sharing fun surprises, this Halloween kids can look forward to Halloween treats and blackberry-flavored drinks being delivered straight to their doorsteps, rather than needing to go door to door themselves.
Image Credit: The Kraft Heinz Company
In select cities, families will be able to get kits delivered on demand and a few lucky winners will even get to see the Kool-Aid Man himself making the deliveries. Since the Kool-Aid Man is known for crashing through walls and sharing fun surprises, this Halloween kids can look forward to Halloween treats and blackberry-flavored drinks being delivered straight to their doorsteps, rather than needing to go door to door themselves.
Image Credit: The Kraft Heinz Company
Trend Themes
1. Alternative Halloween Celebrations - Developing alternative ways for kids to celebrate Halloween while avoiding traditional trick-or-treating.
2. Reverse Trick-or-treating - Delivering Halloween-themed treats and costumes directly to select homes instead of kids going door to door.
3. Personalized Delivery Experiences - Creating unique and interactive delivery experiences for customers, like seeing the Kool-Aid Man himself making the deliveries.
Industry Implications
1. Food and Beverage - Brands in the food and beverage industry can explore innovative ways to deliver Halloween-themed products directly to consumers' homes.
2. E-commerce/delivery Services - E-commerce and delivery service companies can utilize personalized delivery experiences to enhance customer satisfaction and engagement during holidays.
3. Entertainment/marketing - Entertainment and marketing companies can collaborate with brands to create memorable and interactive experiences for customers through reverse trick-or-treating initiatives.
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