This Trading Dashboard Targets Digital-Savvy Investors
Rahul Kalvapalle — July 7, 2021 — Business
References: rbcdirectinvesting & wealthprofessional
RBC Direct Investing, the trading and brokerage division of the Royal Bank of Canada, has launched an all-new trading dashboard service that is designed to make it easier than ever for investors to leverage a range of resources, informational sources and visualization tools to optimize the performance of their investments.
Available for free to RBC Direct Investing customers, the RBC Direct Investing Trading Dashboard is a web-based platform that offers real-time market updates, stock quotes, market news and analysis. The interface is designed to enable users to quickly switch between analysis, investing and using data visualization tools to ensure a streamlined and efficient experience.
Ultimately, the provision of slick and customizable investing tools represents an understanding on the part of the Royal Bank of Canada about the changing preferences of its customers, particularly with more and more digital-savvy millennials in their 30s and willing to use digital tools to manage their financial affairs.
Available for free to RBC Direct Investing customers, the RBC Direct Investing Trading Dashboard is a web-based platform that offers real-time market updates, stock quotes, market news and analysis. The interface is designed to enable users to quickly switch between analysis, investing and using data visualization tools to ensure a streamlined and efficient experience.
Ultimately, the provision of slick and customizable investing tools represents an understanding on the part of the Royal Bank of Canada about the changing preferences of its customers, particularly with more and more digital-savvy millennials in their 30s and willing to use digital tools to manage their financial affairs.
Trend Themes
1. Personalized Trading Dashboards - There is an opportunity to develop more personalized trading dashboard services that are designed to meet the unique needs of individual investors.
2. Data-driven Investment Strategies - Investment platforms can integrate machine learning and artificial intelligence technologies to offer data-driven investment strategies that can help investors optimize their portfolio performance.
3. Gamified Investment Experiences - There is an opportunity to create more gamified investment experiences that leverage game-like features to make investing more engaging and accessible to millennials and other digital-savvy investors.
Industry Implications
1. Finance - Finance companies can provide investment dashboards and tools designed to cater to millennials and other digital-savvy investors.
2. Technology - Technology companies can provide innovative solutions that use machine learning and AI to deliver data-driven investment insights and strategies.
3. Gaming - Gaming companies can partner with financial institutions to create gamified investment experiences that are fun, engaging and accessible to younger investors.
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