The Retina App Lets Users Experience the World of Blindness
References: pharmafile & thesightexperience
Our eyes are our most important sensory organ, Swiss based pharmaceutical company Novartis realizes this and has created the Retina App on Facebook in order to raise retinal disease awareness. The app is part of its Set Your Sights campaign and is designed to illustrate a realistic approach to how eye disease can impact an individual’s life. The app is a personalized multimedia experience that helps you see inside the world of an individual who has suffered vision loss or sight impairments.
The campaign was a response to the World Health Organization’s 2020 Vision Report which stated that approximately 80% of the global population who is currently suffering from vision impairment can be prevented.
The campaign was a response to the World Health Organization’s 2020 Vision Report which stated that approximately 80% of the global population who is currently suffering from vision impairment can be prevented.
Trend Themes
1. Virtual Reality Experiences - Using virtual reality technology to simulate real-life experiences can provide a unique perspective on various conditions or disabilities.
2. Health Awareness Campaigns - Creating interactive campaigns and apps to raise awareness about health issues and their impact on individuals can be a powerful tool in promoting preventive measures.
3. Personalized Multimedia Experiences - Developing customized multimedia platforms that allow users to immerse themselves in a specific topic or experience can enhance empathy and understanding.
Industry Implications
1. Pharmaceuticals - Pharmaceutical companies can leverage technology and social media platforms to create engaging campaigns and raise awareness about diseases and their impact.
2. Virtual Reality - The virtual reality industry can provide innovative solutions for simulating real-life experiences, such as vision impairment, to educate and empathize with users.
3. Healthcare Technology - The healthcare technology sector can develop personalized multimedia platforms and applications to enhance education and understanding of various health conditions.
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