Booby Wall
Bianca — January 11, 2008 — Social Good
What you're seeing in the photo is a Booby Booth. A what?! Well, it's part of a new campaign to get you thinking about boobs.
In order to raise awareness, Canadian charity, Rethink Breast Cancer has come up with an attention-grabbing new campaign involving topless women on a "Booby Wall."
Rethink is asking women to go topless for online photos in which they bare their breasts. The images will be posted online at www.boobywall.ca to encourage women to grab, touch and feel their own breasts to get familiar with them in order to detect abnormalities later on.
Their tagline? Show your breasts some TLC (Touch, Look, Check.)
It was launched this week by Schick Canada, a razor company, asking women to upload photos of themselves along with a message.
"More young women need to be breast-aware and need to be participating in checking their breasts," said MJ DeCoteau, executive director of Rethink.
Their goal is to get women less shy about being familiar with their breasts, because their apprehension to go for checkups and feel their own bodies results in breast cancers that could easily have been eliminated had they been caught on time.
In order to raise awareness, Canadian charity, Rethink Breast Cancer has come up with an attention-grabbing new campaign involving topless women on a "Booby Wall."
Rethink is asking women to go topless for online photos in which they bare their breasts. The images will be posted online at www.boobywall.ca to encourage women to grab, touch and feel their own breasts to get familiar with them in order to detect abnormalities later on.
Their tagline? Show your breasts some TLC (Touch, Look, Check.)
It was launched this week by Schick Canada, a razor company, asking women to upload photos of themselves along with a message.
"More young women need to be breast-aware and need to be participating in checking their breasts," said MJ DeCoteau, executive director of Rethink.
Their goal is to get women less shy about being familiar with their breasts, because their apprehension to go for checkups and feel their own bodies results in breast cancers that could easily have been eliminated had they been caught on time.
Trend Themes
1. Increased Breast Cancer Awareness - The campaign encourages women to become more familiar with their own breasts to detect abnormalities early.
2. Body Positivity and Empowerment - The campaign promotes a positive body image and encourages women to embrace and appreciate their bodies.
3. Digital Advocacy and Online Engagement - The campaign leverages social media and online platforms to raise awareness and engage women in breast health discussions.
Industry Implications
1. Healthcare - Opportunity for healthcare providers to offer educational resources and tools to encourage breast self-examinations.
2. Beauty and Personal Care - Opportunity for beauty brands to collaborate with breast cancer charities to promote breast health and self-care.
3. Social Media and Technology - Opportunity for social media platforms and technology companies to support and amplify breast cancer awareness campaigns through innovative digital solutions.
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