Restoration Hardware Toronto Has Added an Eatery and Cafe
Ellen Smith — November 3, 2017 — Lifestyle
References: restorationhardware & psfk
Furnishing brand Restoration Hardware Toronto has updated its space to offer consumers a fully staffed in-store eatery and cafe.
Following IKEA's model, the restaurant is accessible after one has navigated throughout the various floors of the retail store. Once in the space, consumers are welcomed to relax and order from a diverse menu which serves sandwiches, salads, snacks, juices and a variety of coffees and teas. In addition to the hospitality provided through the eatery, the store has re-designed its space so that each floor follows a central theme, making it easier for shoppers to navigate the offerings. This means that particular items, like interior furnishings, patio sets, or items for children, can be found with greater ease.
Following IKEA's model, the restaurant is accessible after one has navigated throughout the various floors of the retail store. Once in the space, consumers are welcomed to relax and order from a diverse menu which serves sandwiches, salads, snacks, juices and a variety of coffees and teas. In addition to the hospitality provided through the eatery, the store has re-designed its space so that each floor follows a central theme, making it easier for shoppers to navigate the offerings. This means that particular items, like interior furnishings, patio sets, or items for children, can be found with greater ease.
Trend Themes
1. In-store Eateries - As more and more retail brands offer in-store eateries, there is an opportunity for restaurants to collaborate with these businesses for mutual benefit.
2. Theme-based Store Design - Designing stores with themes can help businesses create immersive shopping experiences that make browsing more enjoyable and intuitive.
3. Integrated Menu Offerings - For businesses that operate both retail stores and in-store eateries, offering integrated menus with items related to their core product offerings can increase sales and customer loyalty.
Industry Implications
1. Furniture Retail - Furniture retailers can benefit from adding in-store eateries to their spaces as an additional way to create a cohesive brand experience and provide a reason for customers to spend more time in-store.
2. Restaurant - For restaurants looking to expand their customer base, partnering with retailers to offer in-store dining options can provide a new pool of potential customers.
3. Interior Design - Interior designers can play a key role in creating theme-based store designs that help businesses create immersive shopping experiences and foster customer engagement.
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