The Reserved FW11 Campaign Flirts with Classic Urban Styles
Amelia Roblin — October 15, 2011 — Marketing
References: fashionodor & the-electric.blogspot
In terms of leaving an irresistible style impression, the items flaunted in the Reserved FW11 campaign are sure to inspire a double-take on the street. Or perhaps that reaction might have something to do with the gorgeous Sasha Pivovarova?
The striking Russian model walks the suave European city with a casual confidence and a flirtatious smile. The overexposed backdrop of stone bridges, sculptural facades and cobbled plazas put her further in the spotlight, already unmissable in maraschino coats, plaid scarves, bold 1960s dresses and antique buttoned blouses.
Such a refined variety of ensembles is paraded about, embodying the best of classic looks from the past 200 years. The timeless beauty of the blonde bombshell brings it all together so that the Reserved FW11 campaign becomes the stylish fantasy of every young woman.
The striking Russian model walks the suave European city with a casual confidence and a flirtatious smile. The overexposed backdrop of stone bridges, sculptural facades and cobbled plazas put her further in the spotlight, already unmissable in maraschino coats, plaid scarves, bold 1960s dresses and antique buttoned blouses.
Such a refined variety of ensembles is paraded about, embodying the best of classic looks from the past 200 years. The timeless beauty of the blonde bombshell brings it all together so that the Reserved FW11 campaign becomes the stylish fantasy of every young woman.
Trend Themes
1. Classic Urban Style Revival - Opportunity for fashion retailers to create lines inspired by past eras with a modern twist, appealing to nostalgic and trendy consumers.
2. Street Runway Fashion - Opportunity for fashion brands to create campaigns that showcase style through urban settings to appeal to a younger demographic.
3. Model as the Star - Opportunity for fashion retailers to collaborate with popular models or influencers to increase the appeal and perceived value of their products.
Industry Implications
1. Fashion - The fashion industry can leverage the classic urban styles showcased in the article to create new lines and campaigns to appeal to consumers who enjoy both nostalgia and trendy looks.
2. Advertising - Brands can focus on using urban settings as a backdrop for their campaigns to increase the visual appeal and capture the attention of a younger demographic.
3. Modeling - Models and influencers can pursue collaborations with fashion brands to increase their value and help promote products to their engaged following.
6
Score
Popularity
Activity
Freshness
