100% of 'Rescue Chocolate' Profits go Toward Animal Organizations
Bianca — January 27, 2012 — Social Good
References: rescuechocolate
With the tagline, "the sweetest way to save a life," Rescue Chocolate makes it obvious that their brand is more than a product -- it has a purpose. That purpose? Helping animal rescue organizations in the United States.
100% of the net profits from the Rescue Chocolate bars go toward a beneficiary organization, which changes every month (this months' organization is RedRover). Purpose is heavily ingrained in each product, from the company description to the bright, colourful packaging with a friendly cat or a dog picture in the centre of each bar. The website also offers resources for people who want to help a rescue animals, and tips on what to do if they find one.
Rescue Chocolate, which is vegan, certified Kosher and handcrafted in Brooklyn, was founded by Sarah Gross in January 2010. She wanted to put her love of chocolate together with her passion for helping homeless animals, and the result was this creative line that includes aptly named flavours like Peanut Butter Pit Bull, Bow Wow Bon Bons, Pick Me! Pepper, Wild at Heart and Fakin' Bacon!
Contact Information
Rescue Chocolate website
Rescue Chocolate on Twitter
Rescue Chocolate on Facebook
100% of the net profits from the Rescue Chocolate bars go toward a beneficiary organization, which changes every month (this months' organization is RedRover). Purpose is heavily ingrained in each product, from the company description to the bright, colourful packaging with a friendly cat or a dog picture in the centre of each bar. The website also offers resources for people who want to help a rescue animals, and tips on what to do if they find one.
Rescue Chocolate, which is vegan, certified Kosher and handcrafted in Brooklyn, was founded by Sarah Gross in January 2010. She wanted to put her love of chocolate together with her passion for helping homeless animals, and the result was this creative line that includes aptly named flavours like Peanut Butter Pit Bull, Bow Wow Bon Bons, Pick Me! Pepper, Wild at Heart and Fakin' Bacon!
Contact Information
Rescue Chocolate website
Rescue Chocolate on Twitter
Rescue Chocolate on Facebook
Trend Themes
1. Purpose-driven Brands - Creating brands with a clear purpose, like Rescue Chocolate, can attract consumers and generate profit while making a positive impact.
2. Animal Rescue Support - Supporting animal rescue organizations through businesses like Rescue Chocolate provides a unique opportunity to connect with animal-loving consumers and contribute to a worthy cause.
3. Vegan and Kosher Delights - The rise of vegan and Kosher products, exemplified by Rescue Chocolate, opens up new markets and opportunities for innovative confectionery companies.
Industry Implications
1. Confectionery - The confectionery industry can benefit from incorporating purpose-driven elements and supporting animal rescue causes, offering consumers a meaningful and delicious experience.
2. Nonprofit and Charitable Organizations - Nonprofit and charitable organizations focused on animal rescue can partner with businesses like Rescue Chocolate to increase awareness and funding for their causes.
3. Vegan and Kosher Food Products - The vegan and Kosher food industry can thrive by capitalizing on the growing demand for ethically-produced and certified products, as seen in the success of Rescue Chocolate.
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