Jasse Kyttanen's Work For Reputation Squad Reflects Disturbing Personalities
Alyson Wyers — May 27, 2014 — Pop Culture
References: jassekyttanen & designtaxi
In a project commissioned by Oglivy & Mather Paris for Reputation Squad, Jasse Kyttanen created this humanistic typography. Each name represents a particular personality which is reflected in the font choice. From Matt Taylor, who is clearly into S & M, to Ron Jones, who might be a bit of a slob, this type of artistry has no bounds.
These strange 3D typefaces don't just reflect the personality, they also appear to be created out of human skin. It even includes hair and piercing details. The off-putting but comedic typography is fitting given Reputation Squad is a company that resets people's reputations online. This also explains the type of personalities we're seeing reflected in this typeface.
More of Jasse Kyttanen's work can be found on his website.
These strange 3D typefaces don't just reflect the personality, they also appear to be created out of human skin. It even includes hair and piercing details. The off-putting but comedic typography is fitting given Reputation Squad is a company that resets people's reputations online. This also explains the type of personalities we're seeing reflected in this typeface.
More of Jasse Kyttanen's work can be found on his website.
Trend Themes
1. 3D Flesh Typefaces - 3D printing technology allows for the creation of more realistic and customized flesh typefaces, disrupting the world of typography
2. Personalized Typography - Personalized typography, such as Jasse Kyttanen's, disrupts traditional fonts and opens up new opportunities for artistic expression through typography
3. Comedic Artistry - The use of off-putting but comedic typography, as seen in Jasse Kyttanen's work, disrupts traditional design styles and creates new opportunities for humor in branding and advertising
Industry Implications
1. Graphic Design - The use of 3D printing and personalized typography disrupts the graphic design industry by offering new customized options for clients
2. Advertising - Comedic artistry and personalized typography, as seen in Jasse Kyttanen's work, disrupts the advertising industry, offering new ways to capture target audiences with unique and attention-grabbing designs
3. Printing Technology - The utilization of 3D printing technology in typographic design disrupts the printing industry, opening up new opportunities for realistic and customizable design options
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