Design Crack — February 19, 2007 — Luxury
References: maisonmartinmargiela & designcrack
Martin Margiela's house of designers are packed with a level of virtuosity that is almost unheard of. I've included two images of repurposed garments but the most impressive is the glove jacket. It takes 103 hours to construct this jacket, and the gloves are unstitched and restitched to work together like puzzle pieces but still retain their personality as a glove. Amazing.
Implications - With the economy still in recession, consumers are looking for cheaper products that aren't made from expensive materials. Since the recession affects the brands as well, they're scouring for reusable material so that they're both eco-friendly and cost-efficient in production. This strategy allows businesses to combine the best of both worlds for the struggling consumers who believe in cheap, eco products.
Implications - With the economy still in recession, consumers are looking for cheaper products that aren't made from expensive materials. Since the recession affects the brands as well, they're scouring for reusable material so that they're both eco-friendly and cost-efficient in production. This strategy allows businesses to combine the best of both worlds for the struggling consumers who believe in cheap, eco products.
Trend Themes
1. Repurposed Materials - The trend of repurposing materials allows brands to create eco-friendly and cost-efficient products.
2. Recession-friendly Fashion - In a struggling economy, consumers are seeking cheaper alternatives in fashion.
3. Virtuosic Design - Designers like Martin Margiela are showcasing their virtuosity in repurposing garments.
Industry Implications
1. Fashion - Fashion industry can explore repurposing materials to meet consumer demand for eco-friendly and affordable products.
2. Sustainability - The trend of repurposing materials aligns with the sustainability industry's focus on reducing waste and conserving resources.
3. Art and Design - The virtuosic design showcased in repurposed garments opens up opportunities for innovation in the art and design industry.
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