The Reporters Without Borders Campaign Encourages Intaking of Information
Meghan Young — September 18, 2012 — Marketing
References: mccannworldgroup & ibelieveinadv
Despite the accessibility of information these days, it's sadly still easy for people to remain ignorant of all the strife happening around the world; the Reporters Without Borders campaign brings this ignorance to light. It shows through powerful images that "without information, you could think" an explosion is a set of fireworks or a bullet belt is a fashion statement.
The Reporters Without Borders campaign was conceived and executed by the McCann ad agency based in Berlin, Germany. Art directed by David Morales with creative direction by Bill Biancolli and copy writing by Philipp Gloyer, the print ads encourage people to support this organization's crusade to ensure freedom of information so that people can become more enlightened to important events in the world. The Reporters Without Borders campaign pursues an admirable cause.
The Reporters Without Borders campaign was conceived and executed by the McCann ad agency based in Berlin, Germany. Art directed by David Morales with creative direction by Bill Biancolli and copy writing by Philipp Gloyer, the print ads encourage people to support this organization's crusade to ensure freedom of information so that people can become more enlightened to important events in the world. The Reporters Without Borders campaign pursues an admirable cause.
Trend Themes
1. Information Accessibility - The increasing accessibility of information creates opportunities for organizations to educate and enlighten individuals around the world.
2. Combatting Ignorance - Addressing and challenging individual ignorance through creative campaigns can raise awareness and encourage people to seek knowledge.
3. Freedom of Information - Advocating for freedom of information can lead to a more informed society and help prevent misinformation and ignorance.
Industry Implications
1. Advertising - The advertising industry can leverage creative campaigns to provoke thought, challenge perspectives, and bring societal issues to light.
2. Media - The media industry plays a crucial role in disseminating information and has the power to combat ignorance by providing accurate and reliable news.
3. Non-profit Organizations - Non-profit organizations focused on freedom of information and journalism can drive disruptive innovation by advocating for transparency and accountability.
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