ReplyforAll Lets Your E-Mail Signatures Advance Your Cause
Marissa Brassfield — March 23, 2009 — Pop Culture
References: replyforall & springwise
ReplyforAll is a free service that turns every e-mail into an opportunity to raise funds for your charity or cause of choice. Users sign up at the ReplyforAll site, select their cause or charity and upload a custom ReplyforAll signature.
The ReplyforAll signature includes a tally of how much money you've raised, your preferred cause and a fundraiser's ad. That ad is the source of the funds that go to your charity of choice. It's a great way to passively donate to charity without interrupting your regular routine.
The ReplyforAll signature includes a tally of how much money you've raised, your preferred cause and a fundraiser's ad. That ad is the source of the funds that go to your charity of choice. It's a great way to passively donate to charity without interrupting your regular routine.
Trend Themes
1. Passive Donations - There is an opportunity to disrupt the traditional fundraising model by creating platforms that allow individuals to make donations passively and effortlessly.
2. Automated Philanthropy - There is an opportunity to create technology that streamlines the philanthropic process by automating the donation process and providing real-time updates on the impact of donations.
3. Social Media Fundraising - There is an opportunity to leverage social media to generate donations for charitable causes by creating platforms that allow individuals to share fundraising campaigns with their networks.
Industry Implications
1. Charitable Giving Platforms - Companies that create charitable giving platforms can disrupt the traditional donation model by providing users with the ability to make donations passively and effortlessly.
2. Donation Management Software - There is an opportunity to disrupt the donation management industry by providing nonprofits with software that automates the donation process and provides real-time reporting on the impact of donations.
3. Social Media Marketing - Social media marketers can disrupt the traditional fundraising model by using social media to create and promote fundraising campaigns for charitable causes.
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