BMW is Now Implementing Subscription Services for Car Features
BMW is now selling subscriptions for heated seats in the UK, Germany, New Zealand, South Korea, and South America. The monthly subscription costs $18 to heat your BMW’s front seats, but there are other long-term options available, such as one year for $180, three years for $300, or unlimited heat access for $415. The automotive company has slowly begun allowing microtransactions for high-end features like automatic high beams and adaptive cruise control, which are blocked by a paywall that buyers must pay to remove.
BMW is also looking to restrict access to heated steering wheels, recorded video files from car cameras, and an ‘IconicSounds Sport Package’ that allows consumers to play engine sounds in their cars. There is no news on whether BMW plans to implement these subscriptions in the US.
Image Credit: Silas Stein, Getty Images
BMW is also looking to restrict access to heated steering wheels, recorded video files from car cameras, and an ‘IconicSounds Sport Package’ that allows consumers to play engine sounds in their cars. There is no news on whether BMW plans to implement these subscriptions in the US.
Image Credit: Silas Stein, Getty Images
Trend Themes
1. Hardware Subscription Sales - The automotive industry should consider selling subscription services to buyers for high-end features in cars.
2. Microtransactions in Automobiles - Auto manufacturers can explore the implementation of microtransactions to sell features for enhanced user experience and revenue generation.
3. Paywall in Automotive Industry - The paywall concept can be used as an innovative pricing strategy for high-end features in automobiles.
Industry Implications
1. Automotive Industry - Auto manufacturers should consider implementing subscriptions for car features as a new revenue stream.
2. Software and Technology Industry - Software and technology companies can develop subscription management software to enable paywall pricing models for the automotive industry.
3. Consumer Electronics Industry - Consumer electronic companies can develop hardware and software solutions for automobile manufacturers to enhance paywall pricing models for high-end car features.
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