The Renault Vans Campaign Turns Grown Men into Lovestruck Tweens
Meghan Young — November 6, 2011 — Autos
References: publicisgroupe & ibelieveinadv
By the looks of the faces featured in the Renault Vans ad campaign, a person would think that Justin Bieber just made an unexpected visit. Yet, these aren’t typical tweens who would lose their minds over an Internet icon. Instead, the featured subjects are hardened construction workers and chefs who have just encountered the Renault Vans.
Conceived and executed by Paris-based ad agency Publicis Conseil, the Renault Vans ad campaign focuses on the fervor often portrayed when people meet their all-time idol, but instead transfers that feeling to the Renault Vans. By doing so, Publicis Conseil articulates just how highly-anticipated this particular vehicle is, while instilling excitement in those who were not necessarily looking forward to its release.
Conceived and executed by Paris-based ad agency Publicis Conseil, the Renault Vans ad campaign focuses on the fervor often portrayed when people meet their all-time idol, but instead transfers that feeling to the Renault Vans. By doing so, Publicis Conseil articulates just how highly-anticipated this particular vehicle is, while instilling excitement in those who were not necessarily looking forward to its release.
Trend Themes
1. Emotional Advertising - Businesses can leverage emotional advertising to create an impact and generate interest for their product offerings similar to Renault Vans campaign.
2. Unexpected Targeting - Marketers can target an audience outside of the traditional market segment, similar to how Renault Vans targeted grown men rather than its usual audience.
3. Product Rebranding - Companies can rebrand their product image by showcasing a different aspect of their offering in an interesting and attention-grabbing way similar to the Renault Vans ad campaign.
Industry Implications
1. Automotive Industry - The Renault Vans campaign showcases innovation in advertising an automobile, which can be replicated to create innovative campaigns across the automotive industry.
2. Advertising Industry - Advertising agencies can take inspiration from the Renault Vans campaign and create innovative campaigns that are unique and attention-grabbing for their clients.
3. Construction Industry - The Renault Vans campaign showcases innovation in how businesses can market and advertise their offerings outside of their traditional market segment, which can be applicable to the construction industry.
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