Renault Mobiliz Program Provides Services to Low-Income Consumers
Katherinev123 — July 14, 2012 — Social Good
References: media.renault & popsop
Many low-income individuals find themselves in situations where they cannot get to work because their car has broken down and they don't have the finances to get it fixed, and now the French automaker Renault has just launched the Renault Mobiliz program as a response to this social plight.
The Renault Mobiliz program aims to enhance the mobility of those 8 million people in France who currently live below the poverty line. The program includes services and initiatives that help augment mobility, such as carpooling services and helping individuals get their driver's licences. A major part of the program is the 'Socially Responsible Renault Garages,' which are volunteer garages around the area that allow consumers to get their vehicles repaired at very low costs.
According to the brand's press release, the program will comprise three main purposes: "real-life mobility service solutions; the creation of an investment company to finance mobility projects; and a partnership with the 'Enterprise and Poverty' Chair at HEC Paris."
The Renault Mobiliz program aims to enhance the mobility of those 8 million people in France who currently live below the poverty line. The program includes services and initiatives that help augment mobility, such as carpooling services and helping individuals get their driver's licences. A major part of the program is the 'Socially Responsible Renault Garages,' which are volunteer garages around the area that allow consumers to get their vehicles repaired at very low costs.
According to the brand's press release, the program will comprise three main purposes: "real-life mobility service solutions; the creation of an investment company to finance mobility projects; and a partnership with the 'Enterprise and Poverty' Chair at HEC Paris."
Trend Themes
1. Enhanced Mobility Services - The Renault Mobiliz program offers carpooling services and assistance with driver's licenses to enhance mobility for low-income individuals.
2. Socially Responsible Garages - The 'Socially Responsible Renault Garages' provide low-cost car repairs for low-income consumers, addressing the financial barrier to vehicle maintenance.
3. Investing in Mobility Projects - The creation of an investment company by Renault Mobiliz aims to finance various mobility projects, opening opportunities for disruptive innovations in the transportation sector.
Industry Implications
1. Automotive Services - The Renault Mobiliz program's socially responsible garages create opportunities for disruptive innovation in the automotive servicing industry by offering affordable repairs to low-income consumers.
2. Ride-sharing - The carpooling services provided by the Renault Mobiliz program present disruptive innovation opportunities in the ride-sharing industry, particularly for low-income individuals who need affordable transportation options.
3. Social Impact Investing - By creating an investment company for mobility projects, Renault Mobiliz creates opportunities for disruptive innovations in the social impact investing industry, focusing on improving the mobility of low-income individuals.
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