Renault Electric Life Ad Challenges the Way We Perceive Oil Consumption
Christopher DeLuca — May 28, 2011 — Autos
The Renault Electric Life ad challenges the way we perceive oil consumption by demonstrating the instances in which we use electricity in our daily lives. The ad is clever in its ability to satirize the oil's perceived dominance; it showcases people using everyday electric appliances that are oil-powered.
The Renault Electric Life ad also casts oil-powered machines as being loud and cumbersome. The ad strikes at the very idea that transitioning the electric cars is a far-off fantasy; instead, it portrays electric-powered vehicles as the sensible and intuitive choice.
The Renault Electric Life ad is brilliant in its ability to subvert common perception of electric-powered cars. The ad positions itself as a catalyst for more public dialogue around electric-powered vehicles.
The Renault Electric Life ad also casts oil-powered machines as being loud and cumbersome. The ad strikes at the very idea that transitioning the electric cars is a far-off fantasy; instead, it portrays electric-powered vehicles as the sensible and intuitive choice.
The Renault Electric Life ad is brilliant in its ability to subvert common perception of electric-powered cars. The ad positions itself as a catalyst for more public dialogue around electric-powered vehicles.
Trend Themes
1. Electric-powered Vehicles - There is a disruptive innovation opportunity for businesses to increase the production of affordable electric-powered cars.
2. Satirical Advertising - Businesses can explore a disruptive innovation opportunity to use satirical advertising to challenge common perceptions regarding their products or services.
3. Sustainability - There is a disruptive innovation opportunity for businesses to focus on sustainability by promoting the use of electric-powered vehicles.
Industry Implications
1. Automotive - The automotive industry has a disruptive innovation opportunity to shift their production from fuel-powered vehicles to electric-powered vehicles which promote sustainability.
2. Marketing - There is a disruptive innovation opportunity for the marketing industry to use satirical advertising to highlight culturally relevant issues and drive customer engagement.
3. Energy - The energy industry has a disruptive innovation opportunity to transition their focus onto renewable energy production, such as the promotion of electric-powered cars for a sustainable future.
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