Renato Cunha Illustrates Characters From Popular Culture
Alyson Wyers — June 11, 2014 — Pop Culture
References: renatoartes.wordpress & designtaxi
Based out of Brazil, Renato Cunha illustrated pop culture portraits that really stand out. The eye-catching poster style drawings feature a number of pop culture characters across television, film and music. From older icons like Mia Wallace in Pulp Fiction to new crazes such as Daenerys Targaryen from the massively popular HBO show Game of Thrones, a large variety of figures are included.
Renato Cunha's colorful illustrations feature the character or celebrity as well as a catchphrase or pop culture reference. For example, Hermione Granger from the Harry Potter series is brandishing a wand with the incantation 'stupefy' above her head. Likewise, the poster of Daft Punk has the phrase 'Get Lucky' but their band name is not included, just their characteristic robot helmets and silhouettes of the band members.
Renato Cunha's colorful illustrations feature the character or celebrity as well as a catchphrase or pop culture reference. For example, Hermione Granger from the Harry Potter series is brandishing a wand with the incantation 'stupefy' above her head. Likewise, the poster of Daft Punk has the phrase 'Get Lucky' but their band name is not included, just their characteristic robot helmets and silhouettes of the band members.
Trend Themes
1. Pop-culture Illustrations - Incorporate illustrations and design to create personalized products
2. Nostalgia-inspired Art - Create prints and murals that target the millennial and Gen Z markets nostalgia for their favorite television and movie characters
3. Captivating Catchphrases - Incorporate catchy phrases or recognizable quotes from popular television and movie icons into designs or promotional materials
Industry Implications
1. Merchandising - Partnering with artists to create character-inspired products such as T-shirts, mugs, and posters
2. Advertising - Using illustrations and pop culture references in campaigns to target a younger demographic
3. Entertainment - Creating merchandise based on popular television shows or movies to build a loyal fanbase and increase revenue
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