Eterneva Transforms Cremated Ashes into Unique Diamonds
Elena Rahman — April 27, 2022 — Fashion
References: eterneva
Eterneva is a unique diamond company that transforms cremated ashes into beautiful gems. The ashes-to-diamond company is bringing brightness and meaning to loss by delivering an end-of-life experience that keeps loved ones close for years to come.
After 9-12 months, Eterneva makes diamonds that hold the stories and lives of people and pets. The company aims to reframe the grief experience by showing consumers that end-of-life celebrations can transform into something beautiful. Based in Austin, Texas, the company was founded by Adelle Archer. The scientists at Eterneva use the carbon found in ashes and hair to transform cremains into lab-grown diamonds. Consumers can participate in the journey through an interactive series of videos and photographs that document every step of the process.
Image Credit: Eterneva
After 9-12 months, Eterneva makes diamonds that hold the stories and lives of people and pets. The company aims to reframe the grief experience by showing consumers that end-of-life celebrations can transform into something beautiful. Based in Austin, Texas, the company was founded by Adelle Archer. The scientists at Eterneva use the carbon found in ashes and hair to transform cremains into lab-grown diamonds. Consumers can participate in the journey through an interactive series of videos and photographs that document every step of the process.
Image Credit: Eterneva
Trend Themes
1. End-of-life Memorabilia - Opportunity for disruption in transforming other memories and mementos into tangible keepsakes to honor loved ones.
2. Sustainable Deathcare - Opportunity for eco-friendly deathcare practices such as ash-to-diamond conversions that reduce carbon footprint.
3. Personalized End-of-life Services - Opportunity for businesses to offer unique and personalized end-of-life services that celebrate the memories and lives of those who have passed.
Industry Implications
1. Funeral Services - Incorporating the trend of end-of-life memorabilia will provide added value to funeral services while individualized services will offer a unique selling point.
2. Sustainable Fashion - The opportunity to repurpose ashes and hair into diamonds can be extended to the fashion industry through exploring uses for other organic materials in the creation of sustainable products.
3. Personalized Jewelry - Diamonds made from ash offer the opportunity for unique jewelry designs to memorialize loved ones and can be extended to other personalized jewelry businesses seeking new and innovative materials for their products.
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