Ariana Grande's r.e.m. beauty is a Space-Inspired Brand
Laura McQuarrie — November 10, 2021 — Pop Culture
r.e.m. beauty by Ariana Grande is a new space-inspired beauty brand that captures the spirit of the pop star's persona, which draws from old sci-fi franchises, 60s fashion and other retro details. When creating the collection of products, Grande is said to have been influenced by icons like Barbarella and Twiggy, as well as Star Trek, Star Wars and jelly sandals.
Ultraviolet is the first drop from the brand and it kicks off with the brand's own take on beauty essentials. With staples for the eyes, lips and face, the first release from r.e.m. beauty shares affordably priced products to help fans emulate the pop icon's signature style. In the collection, there are products like the Midnight Shadows Liquid Eyeshadow, which is richly pigmented and packed into a pill-like applicator.
Ultraviolet is the first drop from the brand and it kicks off with the brand's own take on beauty essentials. With staples for the eyes, lips and face, the first release from r.e.m. beauty shares affordably priced products to help fans emulate the pop icon's signature style. In the collection, there are products like the Midnight Shadows Liquid Eyeshadow, which is richly pigmented and packed into a pill-like applicator.
Trend Themes
1. Space-inspired Beauty Brands - The rise of space-inspired beauty brands can provide opportunities for businesses to create new product lines that draw inspiration from retro sci-fi franchises and futuristic aesthetics.
2. Affordable Celebrity Cosmetics - Brands can capitalize on the trend of affordable celebrity cosmetics by creating product lines that are accessible to fans of popular artists and influencers.
3. Retro-inspired Makeup Collections - The success of r.e.m. beauty's retro-inspired makeup collection highlights a trend towards nostalgic aesthetics in the beauty industry, and provides opportunities for businesses to create similar collections.
Industry Implications
1. Beauty Industry - The beauty industry has the opportunity to innovate by creating space-themed makeup collections that are inspired by retro sci-fi aesthetics.
2. Celebrity Influencer Industry - Celebrity influencers can capitalize on the trend of affordable cosmetics by collaborating with beauty brands to create accessible product lines for their fans.
3. Fashion Industry - The fashion industry can incorporate retro sci-fi aesthetics into their designs and accessories, drawing inspiration from space-themed beauty brands like r.e.m. beauty.
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