D Line Launches Re-Handle®, Focusing on Sustainability
Danish design brand D Line recently introduced a new refurbishing home hardware initiative called Re-handle® and the venture promises to enhance the firm's commitment to sustainability and waste reduction. Marketed as "the industry's first circular system that will prolong the life of products up to 100 years," the refurbishing home hardware initiative seeks the brand accepting sold products—from door handles and bathroom fixtures to other home hardware—for refurbishment. D Line promises to "fix, replace, and brush" well-used products making them good as new. The brand can re-handle the same product up to four times. D Line notes that "with each Re-handle the 20-year product warranty period is renewed." The firm estimates that with each Re-handle®, up to 90% of CO2 emissions can be stopped from entering the environment.
Image Credit: D Line
Image Credit: D Line
Trend Themes
1. Circular Economy - Refurbishing home hardware initiatives like Re-Handle® are part of a growing trend towards adopting circular economy principles, reducing waste and promoting sustainability.
2. Product Longevity - The focus on refurbishing and prolonging the life of products up to 100 years highlights the trend towards prioritizing product longevity and durability.
3. Carbon Footprint Reduction - The Re-handle® initiative's ability to stop up to 90% of CO2 emissions from entering the environment demonstrates the trend of businesses actively seeking solutions to reduce their carbon footprint.
Industry Implications
1. Home Hardware - The refurbishing home hardware initiative presents disruptive innovation opportunities for the home hardware industry by creating a sustainable and cost-effective alternative to producing new products.
2. Sustainability - The Re-handle® initiative aligns with the sustainability industry's goals of reducing waste and promoting environmentally-friendly practices.
3. Circular Economy Services - The introduction of Re-handle® opens up new business opportunities within the circular economy services industry, providing refurbishing and repair services for various products.
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