The IOC Announced a Ten-Member Team of Refugee Athletes Will Compete in Rio
Alyson Wyers — June 15, 2016 — Lifestyle
References: olympic.org & good.is
In a historic announcement made by the International Olympic Committee, refugee athletes will officially be able to compete as one team under the Olympic flag. In addition to raising awareness of the plight of refugees, this development also shows the healing power of sport like never before.
According to a YouTube video posted by the IOC, the refugee Olympic team competing in this summer's 2016 Rio Olympic Games "will act as a symbol of hope for refugees worldwide and bring global attention to the magnitude of the refugee crisis." The ten chosen refugee athletes will compete under the name Team Refugee Olympic Athletes and will have their own place in the opening ceremonies under the Olympic flag. The six men and four women are doing track and field, swimming and judo events.
According to a YouTube video posted by the IOC, the refugee Olympic team competing in this summer's 2016 Rio Olympic Games "will act as a symbol of hope for refugees worldwide and bring global attention to the magnitude of the refugee crisis." The ten chosen refugee athletes will compete under the name Team Refugee Olympic Athletes and will have their own place in the opening ceremonies under the Olympic flag. The six men and four women are doing track and field, swimming and judo events.
Trend Themes
1. Refugee Olympic Teams - Opportunity for brands to support and sponsor refugee athletes, promoting inclusivity and raising awareness of refugee crisis.
2. Sports for Social Change - Opportunity for organizations to leverage sports as a platform for social change, highlighting the healing power of sports.
3. Global Attention to Refugee Crisis - Opportunity for media outlets and NGOs to create awareness and educate the world about the magnitude of the refugee crisis.
Industry Implications
1. Sports Apparel and Equipment - Potential for sportswear brands to develop specialized apparel and equipment for refugee athletes.
2. Sports Marketing and Sponsorship - Opportunity for brands to sponsor and support refugee athletes, gaining positive brand exposure.
3. Media and Communications - Opportunity for media outlets and communication agencies to report on the refugee Olympic team and the refugee crisis in general, creating global awareness.
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