Phreshly's Bay Lemonade is Bound to Quench One's Thirst
References: phreshly.co
Phreshly—a modern brand that seeks to reimagine the alcohol industry—boasts a deliciously refreshing botanical drink. Titled the 'Bay Lemonade,' the recipe has become a signature for the brand. The drink is offered in a four-pack and it features juicy strawberries, lemon, and subtle hints of lavender. Combined with Phreshly's specialty bourbon, these ingredients seek to evoke "jazz marrying a night in New Orleans."
Offered in a playful can that exudes summery vibes, the refreshing botanical drink is the perfect companion to a day at the beach or in the garden. With 6% ABV, the tasting notes of this recipe include "fresh, juicy, and floral [with a] smooth finish."
Phreshly is part of those brands that champion the better-for-you cocktails movement.
Image Credit: Phreshly
Offered in a playful can that exudes summery vibes, the refreshing botanical drink is the perfect companion to a day at the beach or in the garden. With 6% ABV, the tasting notes of this recipe include "fresh, juicy, and floral [with a] smooth finish."
Phreshly is part of those brands that champion the better-for-you cocktails movement.
Image Credit: Phreshly
Trend Themes
1. Better-for-you Cocktails - The rise of alcohol brands creating and promoting drinks that are healthier and better-for-you presents an opportunity to disrupt the traditional alcohol industry.
2. Botanical and Floral Infusions - The use of natural and floral ingredients, such as lavender and strawberries, in alcoholic drinks is a trend that can be capitalized on to create unique and refreshing flavors.
3. Canned Alcoholic Beverages - The popularity of canned drinks provides an innovative opportunity to create convenient and portable alcoholic beverages for on-the-go consumption.
Industry Implications
1. Alcohol Industry - Phreshly's Bay Lemonade showcases how brands can reimagine traditional alcoholic drinks to appeal to modern consumers who are looking for healthier options.
2. Beverage Industry - The rise of botanical and floral infusions in alcoholic and non-alcoholic drinks presents an opportunity for the beverage industry to create unique and refreshing flavor profiles.
3. Packaging Industry - The demand for portable and convenient canned alcoholic beverages provides an innovative opportunity for the packaging industry to create functional and eye-catching designs for these products.
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