The Reformation 2014 Collection is Bright, Pretty and Flattering
Farida Helmy — June 19, 2014 — Fashion
References: thereformation & fashiongonerogue
People tend to assume being busty is the best thing a woman can ask for, but what they don't know is how hard it is to dress for your body type when your sporting double D's -- if you fall into this pool of full-bodied women cheer up because the new Reformation 2014 collection has you covered, literally.
Designed for women with big busts -- and a hard time dressing themselves because of their curvaceous goodies -- the “I’m Up Here” Reformation 2014 collection stars the gorgeous model Ashley Smith looking fit in the season's most flattering looks. For the environmentally conscious label lookbook, the blonde bombshell poses against romantic backdrops and is dressed in pretty prints, vibrant colors and feminine shapes.
Designed for women with big busts -- and a hard time dressing themselves because of their curvaceous goodies -- the “I’m Up Here” Reformation 2014 collection stars the gorgeous model Ashley Smith looking fit in the season's most flattering looks. For the environmentally conscious label lookbook, the blonde bombshell poses against romantic backdrops and is dressed in pretty prints, vibrant colors and feminine shapes.
Trend Themes
1. Body-positive Fashion - Disruptive innovation opportunity: Create inclusive and stylish clothing lines specifically designed for women with large busts.
2. Sustainable Fashion - Disruptive innovation opportunity: Develop environmentally conscious fashion collections that cater to women with curvaceous bodies.
3. Size-inclusive Fashion - Disruptive innovation opportunity: Design fashion lines that embrace diverse body shapes, including those with double D's and beyond.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Introduce specialized sections in retail stores dedicated to selling clothing for women with big busts.
2. Online Fashion Marketplaces - Disruptive innovation opportunity: Create online platforms that connect busty women with designers and brands offering tailored clothing options.
3. Lingerie and Intimates - Disruptive innovation opportunity: Develop lingerie and intimates lines that provide support and comfort for women with larger breasts.
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