The Reform Clothing 2011 Lookbook is Flying & Fabulous
Allison Love — August 22, 2010 — Fashion
References: behance.net & behance.net
The Reform Clothing 2011 lookbook features models flying through the air in a cloud of smoke. The lookbook is definitely unique, and features a cool way to show off clothing without being boring.
The Reform Clothing 2011 lookbook is creative and fun, showing off amazing clothes for the fall season. Between stylish hoodies and sports jackets, the Reform collection is perfect for the fashionable guys in your life.
Implications - Consumers have become apathetic towards advertising featuring models which appear in familiar positions. As such, the fashion industry is experimenting with abstract poses that will reinvigorate consumer interest through bizarre imagery. Corporations in other industries may follow suit and ideate alternative advertising strategies which deviate from industry norms.
The Reform Clothing 2011 lookbook is creative and fun, showing off amazing clothes for the fall season. Between stylish hoodies and sports jackets, the Reform collection is perfect for the fashionable guys in your life.
Implications - Consumers have become apathetic towards advertising featuring models which appear in familiar positions. As such, the fashion industry is experimenting with abstract poses that will reinvigorate consumer interest through bizarre imagery. Corporations in other industries may follow suit and ideate alternative advertising strategies which deviate from industry norms.
Trend Themes
1. Abstract Fashion Photography - Fashion brands are experimenting with abstract poses and imagery to reinvigorate consumer interest, creating a trend in abstract fashion photography.
2. Creative Lookbooks - Brands are looking for unique and creative ways to showcase their products, resulting in a trend of dynamic and visually stunning lookbooks.
3. Fashionable Athletic Wear - The Reform Clothing 2011 collection features stylish hoodies and sports jackets, reflecting a trend toward more fashionable athletic wear.
Industry Implications
1. Advertising - As consumers become apathetic towards traditional advertising, opportunities for disruptive innovation arise in abstract and unconventional advertising strategies.
2. Fashion - The fashion industry is embracing creativity in lookbooks and abstract fashion photography, leaving room for disruptive innovation in fashion marketing and product design.
3. Athletic Wear - The trend towards fashionable athletic wear presents opportunities for disruptive innovation in the athletic wear industry, such as combining function and style in new ways.
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