Columbia Sportswear's 'Trail Flash Capri' Serves as Reflective Pants
Laura McQuarrie — January 12, 2016 — Lifestyle
References: columbiasportswear
The subtle patterned detail on the side of Columbia Sportswear's 'Trail Flash Capri' might seem to be purely decorative, but this is what makes the reflective pants visible at night.
In addition to being ideal for use in low-light conditions to ensure visibility when walking or running, the pants feature a number of other features that enhance protection and safety. The pants themselves are made from a lightweight blend of polyester and black elastane jersey, which gives them a comfortable four-way stretch and a silky feel. The water-resistant Omni-WICK fabric also does its duty to wick sweat and moisture away from the body, so that it can evaporate quickly and leave wearers feeling dry.
The Trail Flash Capri also features an adjustable interior drawcord, as well as pockets to securely transport small valuables. In line with the high demand for stylish athleisure apparel, this all-in-one design makes it easy to transition from the yoga studio to the trail, to the street and beyond.
In addition to being ideal for use in low-light conditions to ensure visibility when walking or running, the pants feature a number of other features that enhance protection and safety. The pants themselves are made from a lightweight blend of polyester and black elastane jersey, which gives them a comfortable four-way stretch and a silky feel. The water-resistant Omni-WICK fabric also does its duty to wick sweat and moisture away from the body, so that it can evaporate quickly and leave wearers feeling dry.
The Trail Flash Capri also features an adjustable interior drawcord, as well as pockets to securely transport small valuables. In line with the high demand for stylish athleisure apparel, this all-in-one design makes it easy to transition from the yoga studio to the trail, to the street and beyond.
Trend Themes
1. Reflective Activewear - Disruptive innovation opportunity: Develop innovative reflective technology for activewear to enhance visibility and safety during low-light activities.
2. Athleisure Apparel - Disruptive innovation opportunity: Create stylish and functional athleisure apparel that seamlessly transitions between different activities.
3. Moisture-wicking Fabrics - Disruptive innovation opportunity: Invent advanced moisture-wicking fabrics that rapidly evaporate sweat and keep wearers dry and comfortable.
Industry Implications
1. Sports and Outdoor Apparel - Disruptive innovation opportunity: Revolutionize the sports and outdoor apparel industry by integrating reflective technology and versatile designs.
2. Fashion and Retail - Disruptive innovation opportunity: Disrupt the fashion and retail industry by introducing athleisure apparel with innovative features and stylish designs.
3. Textile Manufacturing - Disruptive innovation opportunity: Transform the textile manufacturing industry by developing cutting-edge moisture-wicking fabrics with enhanced performance and comfort.
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