Reese’s x Angel Reese Partner for New Merchandise Collection
Debra John — August 28, 2024 — Marketing
References: thehersheycompany & theangelreese
The Reese’s x Angel Reese collab features a limited-edition merchandise collection that combines the well-known Reese’s branding with the style of professional basketball player Angel Reese. The collection was "developed after reviewing numerous fan comments and is a joint effort with Athlete Studio, a platform for intellectual property and commerce related to professional athletes."
The 'Angel Reese x Reese’s Pieces Logo Collection' features eight custom-designed items, including "a cropped tee, t-shirt, hoodie, and hat, with a redesigned Reese’s Pieces logo in white and cream." The 'Angel Reese x Reese’s Basketball Jersey' provides fans with a way to support both the sport and Reese’s through a custom jersey that integrates basketball elements with Reese’s peanut butter cups like the brand's iconic orange and brown hues.
Image Credit: The Hershey Company
The 'Angel Reese x Reese’s Pieces Logo Collection' features eight custom-designed items, including "a cropped tee, t-shirt, hoodie, and hat, with a redesigned Reese’s Pieces logo in white and cream." The 'Angel Reese x Reese’s Basketball Jersey' provides fans with a way to support both the sport and Reese’s through a custom jersey that integrates basketball elements with Reese’s peanut butter cups like the brand's iconic orange and brown hues.
Image Credit: The Hershey Company
Trend Themes
1. Fan-driven Merchandise - Collaborations developed from fan feedback, like the Reese’s x Angel Reese collection, highlight the growing importance of consumer-driven design in retail.
2. Athlete Partnerships - The collaboration between Angel Reese and Reese’s showcases the increasing trend of athletes partnering with brands to create exclusive and personalized merchandise.
3. Crossover Branding - Blending popular brand identities with athlete personas, as seen in the Reese’s x Angel Reese collection, exemplifies the fusion of sports and lifestyle branding.
Industry Implications
1. Sports Merchandise - Sports merchandise is evolving with innovative collaborations like Reese’s x Angel Reese, merging athletic influence with branded apparel.
2. Retail Fashion - Retail fashion benefits from the infusion of athletic partnerships, creating unique product lines that blend sports culture with everyday wear.
3. Intellectual Property Platforms - Platforms like Athlete Studio that facilitate intellectual property and commerce for athletes are capitalizing on the trend of athlete-driven merchandise collaborations.
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