Reese’s Dipped Peanuts Come in Three Pack Sizes
Michael Hemsworth — April 2, 2025 — Lifestyle
References: hersheyland & grocerytrader
The Reese’s Dipped Peanuts are hitting the UK market as a new yet familiar treat for consumer to try out this season that doesn't skimp on taste, texture or convenience. The product starts off with crunchy peanuts that are dipped in a mixture of peanut butter and chocolate to achieve the signature flavor of Reese's, but with a decidedly textural experience in mind. The product comes in three pack options including 68-grams, 90-grams and 176-grams priced at £1.35, £1.85 and £3.65, respectively.
General Manager of EMEA and World Travel Retail at The Hershey Company Jackson Hitchon spoke on the Reese’s Dipped Peanuts saying, "The launch of Reese’s Dipped Peanuts is an exciting milestone for us as we continue to bring bold, delicious innovations to the UK market. By combining our iconic peanut butter and chocolate flavouring with crunchy peanuts we’re offering a fun way for consumers to enjoy the sweet and salty flavours they love. With strong initial consumer demand and the segment’s year-on-year growth, we’re confident Reese’s Dipped Peanuts will be a must-stock item for retailers.”
General Manager of EMEA and World Travel Retail at The Hershey Company Jackson Hitchon spoke on the Reese’s Dipped Peanuts saying, "The launch of Reese’s Dipped Peanuts is an exciting milestone for us as we continue to bring bold, delicious innovations to the UK market. By combining our iconic peanut butter and chocolate flavouring with crunchy peanuts we’re offering a fun way for consumers to enjoy the sweet and salty flavours they love. With strong initial consumer demand and the segment’s year-on-year growth, we’re confident Reese’s Dipped Peanuts will be a must-stock item for retailers.”
Trend Themes
1. Flavor-textured Treats - Food products that combine distinctive textures and flavors are gaining popularity, offering new indulgent experiences for consumers.
2. Snack Customization - Manufacturers are customizing snack pack sizes to cater to varying consumer preferences and consumption occasions.
3. Bold Flavors in Familiar Formats - Incorporating bold, popular flavors into established snack formats allows brands to revitalize product lines and drive market engagement.
Industry Implications
1. Confectionery - The confectionery industry is leveraging innovative flavor and texture combinations to meet the evolving tastes of consumers.
2. Retail Packaging - The retail packaging industry is adapting to consumer demands for flexible, varied pack sizes that enhance convenience and choice.
3. Snack Foods - The snack foods industry is exploring traditional flavor profiles with a twist to differentiate product offerings and attract attention in a crowded market.
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