Reebok x Extra Butter AHCHOO Trailer Will Leave You Holding Your Breath
Felicia Moursalien — November 30, 2011 — Fashion
References: extrabutterny & hypebeast
Drawing on some Dave Chapelle-esque humor, this Reebok x Extra Butter AHCHOO trailer is a funny preview to the new sneaker collaboration between the two brands.
The main character finds himself surrounded and about to face imminent slaughter when he pauses the scene to say that he's running out of air. He then slowly reaches down towards his sneakers and that's when everything gets fuzzy. In the AHCHOO trailer, the audience does not get to see the shoe, in a clever build up of anticipation. This trailer promises humor and a great product to come. The Reebok x Extra Butter AHCHOO trailer will have you holding your breath till the release of this awaited shoe.
The main character finds himself surrounded and about to face imminent slaughter when he pauses the scene to say that he's running out of air. He then slowly reaches down towards his sneakers and that's when everything gets fuzzy. In the AHCHOO trailer, the audience does not get to see the shoe, in a clever build up of anticipation. This trailer promises humor and a great product to come. The Reebok x Extra Butter AHCHOO trailer will have you holding your breath till the release of this awaited shoe.
Trend Themes
1. Humor in Sneaker Advertisements - Opportunity for sneaker companies to use humor in ads to appeal to younger audiences and set themselves apart from competitors.
2. Teasing Product Launches - Opportunity for brands to create intrigue and anticipation around new product launches by teasing them in creative and humorous ways.
3. Collaborative Sneaker Collections - Opportunity for brands to partner with other brands or designers to create unique and highly anticipated sneaker collections that target specific demographics.
Industry Implications
1. Sneaker Industry - Sneaker companies can use humor and creative advertising techniques to appeal to younger audiences and drive sales of new product launches.
2. Advertising Industry - Ad agencies can explore new ways of incorporating humor and teasing product launches into ad campaigns to help their clients stand out in competitive industries.
3. Fashion Industry - Fashion brands can partner with sneaker companies to create collaborative collections that help them appeal to younger audiences and stay on-trend.
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