SOUTH2 WEST8 Joins Reebok on the Zig Kinetica II Edge
References: reebok & highsnobiety
Technical brand SOUTH2 WEST8 joins forces with Reebok to launch a special new iteration of the Zig Kinetica II Edge sneaker model for the season. The shoe made its first launch back in 2010 and has since broadened out to a variety of new silhouettes that are rooted in its technology.
The shoes are made with elevated fabrics including GORE-TEX which falls in alignment with its trail themes. This time, the shoe is made with deep green tonal suede as the overlaying details on top of a textile camouflage upper at the base. Additional detailed include the nubbed rubber toe cap, the green tonal laces, green heel look, and embodies an overall militaristic tonal theme.
Image Credit: Reebok
The shoes are made with elevated fabrics including GORE-TEX which falls in alignment with its trail themes. This time, the shoe is made with deep green tonal suede as the overlaying details on top of a textile camouflage upper at the base. Additional detailed include the nubbed rubber toe cap, the green tonal laces, green heel look, and embodies an overall militaristic tonal theme.
Image Credit: Reebok
Trend Themes
1. Technical Footwear Collaboration - Collaborations between technical and established footwear brands can lead to innovative and unique designs for consumers.
2. Elevated Outdoor Technology - The combination of technologies such as GORE-TEX with outdoor footwear can result in products that perform well and appeal to adventurous consumers.
3. Militaristic Tonal Theme - Designs that incorporate a militaristic theme can create a unique style trend for footwear, especially among consumers interested in tactical fashion.
Industry Implications
1. Footwear Industry - Collaborations between small technical brands and established footwear companies can lead to mutually beneficial outcomes and innovative products.
2. Outdoor Industry - Advancements in outdoor technology can create new opportunities for outdoor companies to create innovative and high-performing products for consumers.
3. Fashion Industry - The use of a militaristic theme in fashion can create a unique and trendy style for a fashion brand to market to consumers.
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