'Reebok to Go' Takes Inspiration from Vehicle Sharing Models
Laura McQuarrie — October 25, 2019 — Eco
References: reebok.se & adsoftheworld
Inspired by the way that P2P services are making it easier than ever for people to get around with electric scooters, cars, bicycles and other mobility solutions, Reebok created Reebok to Go as a first-of-its-kind "shareable shoe service." Based on its research, Reebok discovered that in Sweden just two out of 100 journeys replace cars, meaning that most people are using scooters as an alternative to walking.
With Reebok to Go, people are able to rent a pair of sneakers in the same way that they'd use a shareable personal mobility vehicle. The sneakers are packed with various pieces of technology, including QR codes for scanning and GPS tags for location tracking, so that consumers have no excuses for getting around the city in a sustainable way and improving their health all the while.
With Reebok to Go, people are able to rent a pair of sneakers in the same way that they'd use a shareable personal mobility vehicle. The sneakers are packed with various pieces of technology, including QR codes for scanning and GPS tags for location tracking, so that consumers have no excuses for getting around the city in a sustainable way and improving their health all the while.
Trend Themes
1. Shareable Shoe Services - Reebok's 'Reebok to Go' creates a shareable shoe service, taking inspiration from P2P vehicle sharing models.
2. Sustainable Mobility Solutions - Reebok's Reebok to Go fosters the trend of using scooters as an alternative to walking and promotes sustainable mobility solutions.
3. Technology-enhanced Footwear - Reebok to Go features technology such as QR codes and GPS tags, exemplifying the trend of incorporating technology in footwear.
Industry Implications
1. Footwear Industry - Reebok to Go disrupts the footwear industry by introducing the concept of shareable shoes.
2. Transportation Industry - Reebok to Go taps into the transportation industry and brings a new perspective to sustainable mobility solutions.
3. Fitness Industry - Reebok to Go combines fitness and technology, presenting disruptive innovation opportunities within the fitness industry.
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