The Reebok Classics Spring/Summer Ad is Simple yet Effective
Jonathon Brown — January 15, 2013 — Fashion
For the Reebok Classics Spring/Summer collection, the streetwear/sneaker company opted to go with a candid, life-like video look book rather than a contrived, over-styled studio shoot.
There’s certainly something to be said for seeing a collection of clothes in their natural habitat. Reebok chose to take this route to show of their new collection and it works perfectly. The Reebok Classics Spring/Summer collection is shown in exactly the kinds of settings Reebok’s young target demographic would be wearing it: with their friends.
The look book is simple, yet conveys a mildly mischievous energy as we’re shown various young people doing everything from standing on cars to climbing fences to doing bicycle tricks. There are no high-performance stunts or even comic relief, just good, old-fashioned hanging out. Would you hang out in these?
There’s certainly something to be said for seeing a collection of clothes in their natural habitat. Reebok chose to take this route to show of their new collection and it works perfectly. The Reebok Classics Spring/Summer collection is shown in exactly the kinds of settings Reebok’s young target demographic would be wearing it: with their friends.
The look book is simple, yet conveys a mildly mischievous energy as we’re shown various young people doing everything from standing on cars to climbing fences to doing bicycle tricks. There are no high-performance stunts or even comic relief, just good, old-fashioned hanging out. Would you hang out in these?
Trend Themes
1. Candid Lookbooks - Fashion companies showcasing their collections in natural and candid settings to create a relatable image for their young target audience.
2. Life-like Videos - More companies opting for candid and life-like videos rather than contrived and over-styled studio shoots to showcase their collections.
3. Streetwear Aesthetics - The growing trend of fashion brands incorporating streetwear aesthetics into their collections to appeal to the younger generations.
Industry Implications
1. Fashion - Fashion brands seeking to create a relatable, authentic image for their young target audience through candid and natural videos showcasing their collections.
2. Advertising - Marketing and advertising firms exploring the use of candid and life-like videos to promote products and create a more relatable brand image.
3. Media Production - Media production companies specializing in creating authentic and candid video content for fashion brands looking to showcase their collections in natural settings.
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