The Reebok Blade Runner Pack Celebrates the Cult Classic
Michael Hines — February 4, 2011 — Fashion
References: beeweb.hk & highsnobiety
If you're a fan of movie Blade Runner, then I highly suggest you drop everything and devote a few minutes of your time to checking out the Reebok Blade Runner pack. This pack features two shoes, both inspired by Ridley Scott's sci-fi classic.
The Reebok Blade Runner pack is comprised of the high top Alien Stomper and BB4600 basketball shoe. Both shoes are blacked out, with stitched-on Japanese symbols and unicorns. You can check out both pairs of shoes here in the featured gallery.
The Reebok Blade Runner pack is comprised of the high top Alien Stomper and BB4600 basketball shoe. Both shoes are blacked out, with stitched-on Japanese symbols and unicorns. You can check out both pairs of shoes here in the featured gallery.
Trend Themes
1. Sci-fi Film-inspired Fashion - Opportunity to create fashion lines inspired by iconic sci-fi films like Blade Runner.
2. Nostalgia-based Marketing - Opportunity to target consumers who are fans of classic movies and their associated culture in product marketing.
3. Customized Sneakers - Opportunity for sneaker companies to offer customization options by allowing customers to add unique details on their shoes.
Industry Implications
1. Fashion - Fashion companies can create limited edition collections based on iconic movies like Blade Runner.
2. Marketing - Marketing firms can focus on using nostalgia as a marketing tool to target consumers.
3. Footwear - Footwear companies could offer a customization service, allowing customers to design unique shoes with their branding.
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