Reebok and Rolland Berry Collaborate on Kicks
Christina Butty — July 23, 2009 — Art & Design
As if Reebok pump sneakers aren't cool enough, Reebok has now teamed up with artist Rolland Berry to give the pumps a silk screen artwork makeover.
Rolland Berry has worked with Reebok before. His imagery for these shoes combines a range of pop culture symbolism in a stunning collage.
There are two options available in the black, white and red colorway.
The Rolland Berry Reebok collaboration is available at select Reebok dealers.
Implications - The two Pump models that Berry uses for his canvases are called the Pump Omni Lite Monochrome and Pump Graphlite Monochrome. The featured video gives you an inside look at some of Berry's awesome works and features an interview with the artist as he explains his works and even finishes painting a picture. He understands that fashion is part of a lifestyle and wants to create items that will fit people's personalities.
Rolland Berry has worked with Reebok before. His imagery for these shoes combines a range of pop culture symbolism in a stunning collage.
There are two options available in the black, white and red colorway.
The Rolland Berry Reebok collaboration is available at select Reebok dealers.
Implications - The two Pump models that Berry uses for his canvases are called the Pump Omni Lite Monochrome and Pump Graphlite Monochrome. The featured video gives you an inside look at some of Berry's awesome works and features an interview with the artist as he explains his works and even finishes painting a picture. He understands that fashion is part of a lifestyle and wants to create items that will fit people's personalities.
Trend Themes
1. Silk Screen Artwork - Disruptive innovation opportunity: Exploring new ways to incorporate silk screen artwork into fashion and footwear designs.
2. Pop Culture Symbolism - Disruptive innovation opportunity: Incorporating elements of pop culture symbolism into various consumer products and designs.
3. Collaborative Artistic Partnerships - Disruptive innovation opportunity: Forming collaborations between artists and brands to create unique and limited-edition products.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introducing innovative artistic techniques and collaborations to create visually striking fashion pieces.
2. Footwear - Disruptive innovation opportunity: Incorporating unique artistic elements into footwear designs to cater to consumers seeking fashionable and artistic sneakers.
3. Art - Disruptive innovation opportunity: Partnering with brands to showcase and commercialize artwork, leveraging creative collaborations to reach wider audiences.
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