The Reebok and Daniel Moon Collaboration Takes Cues from Hair Art
Laura McQuarrie — June 23, 2021 — Fashion
References: reebok & fashionunited.uk
Reebok and Daniel Moon collaborated for the first time to create the Major Reebok capsule with a bright color palette that takes cues from the hair colorist's signature hair art. The colorful new versions of the Reebok Classic Leather Legacy and Club C Legacy styles were inspired by Moon’s most popular and requested hair colors and the details on the sneakers like leather materials were included to remind of shaved heads.
As Moon details: “The sock liner of the Classic Leather Legacy is a photograph of an actual hair piece that I worked on. It serves as a blueprint of the shoes.”
The name of the capsule comes from Moon's service in the Marine Corps and the nickname “Major Moon.”
As Moon details: “The sock liner of the Classic Leather Legacy is a photograph of an actual hair piece that I worked on. It serves as a blueprint of the shoes.”
The name of the capsule comes from Moon's service in the Marine Corps and the nickname “Major Moon.”
Trend Themes
1. Colorful-collaboration-trend - Collaborations between creatives from different industries to create products blurring the line between fashion and art.
2. Personalized-fashion-trend - Products with personalized details, like the photograph of an actual hair piece in the Reebok Classic Leather Legacy, create a more intimate and meaningful shopping experience.
3. Inspiration-from-unlikely-sources-trend - Brands seeking inspiration from unconventional sources - like hair art - to create unique and eye-catching products that stand out in a crowded market.
Industry Implications
1. Fashion Industry - Collaborations like the one between Reebok and Daniel Moon have the potential to attract new customers and create unique products that stand out in a crowded market.
2. Beauty and Hair Care Industry - Hair art and fashion crossovers can leverage each other's audience to create a more significant impact in the market and inspire new trends in both industries.
3. Photography Industry - Opportunities for photographers to utilize their art in fashion, as seen in the photograph of an actual hairpiece on the Reebok Classic Leather Legacy, creating unique products with personal details and meaning for customers to connect with.
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