Jigsaw's 'Redirect Method' Dissuades Potential ISIS Recruits
Joey Haar — September 7, 2016 — Social Good
References: wired
People with the potential to be recruited by extremist groups like ISIS aren't well-understood by many psychology professionals, which is why Jigsaw, a Google-owned think tank, is using Google's objective prediction algorithms in its new 'Redirect Method' program. The Redirect Method is a strategy for recognizing potential ISIS recruits and steering them towards content that combats the brainwashing done by extremist groups.
The program works by taking advantage of the incredibly advanced Google AdWords system. In the same way that AdWords recommends ads based on search terms, the Redirect Method will recommend content based on what it recognizes as dangerous keywords. This content will include statistically successful anti-extremism campaigns such as US State Department PSAs and citizen-created online content.
The program works by taking advantage of the incredibly advanced Google AdWords system. In the same way that AdWords recommends ads based on search terms, the Redirect Method will recommend content based on what it recognizes as dangerous keywords. This content will include statistically successful anti-extremism campaigns such as US State Department PSAs and citizen-created online content.
Trend Themes
1. Predictive Algorithm Prevention - Using predictive algorithms to identify potential extremist activity and prevent it before it occurs.
2. Ad Targeting for Preventive Measures - Applying ad targeting technology to steer potential recruits away from extremist content and towards positive content.
3. Data-driven Strategy for Combatting Extremism - Developing data-driven strategies to dislodge extremist groups and prevent individuals from turning to violent extremism.
Industry Implications
1. Digital Marketing - Digital marketers can apply ad targeting technology to increase their reach and influence in a way that steers customers towards buying positive, socially responsible products and services.
2. Counter-terrorism - Government agencies and counter-terrorism experts can use predictive algorithms to identify potential threats and redirect individuals towards legitimate, peaceful activities.
3. Social Media - Social media companies can use predictive algorithms to identify potentially dangerous content and redirect users towards positive content that combats extremism.
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