Redbull Race the Place Puts the Spotlight on Urban Cycling
Michael Baxter — April 24, 2014 — Lifestyle
Redbull Race the Place is a special kind of event. It's not just the kind of event that pits people against each other: it brings people together. Redbull Race the Place happened on Easter weekend and sporting director Nadir Olivet spoke with Trend Hunter about what the event means for cycling.
Cycling can be a polarizing sport. For those outside of the culture they can appear selfish or inconsiderate, as they dominate the road with smooth and powerful rotations, but to those in the know the culture is much more.
Redbull Race the Place brings all cyclists, regardless of talent or skill level, to compete in one of the most varied and comprehensive courses Canada has to offer. From caves to banks, the Redbull Race the Place event gave cyclists everything they could ask for and more.
Cycling can be a polarizing sport. For those outside of the culture they can appear selfish or inconsiderate, as they dominate the road with smooth and powerful rotations, but to those in the know the culture is much more.
Redbull Race the Place brings all cyclists, regardless of talent or skill level, to compete in one of the most varied and comprehensive courses Canada has to offer. From caves to banks, the Redbull Race the Place event gave cyclists everything they could ask for and more.
Trend Themes
1. Urban Cycling Communities - Opportunity to create more inclusive and diverse urban cycling communities through events and initiatives like Redbull Race the Place
2. Varied and Comprehensive Cycling Courses - Increasing demand for cycling courses that offer diverse routes and challenges for cyclists of all skill levels
3. Socially-conscious Cycling Culture - Opportunity to promote cycling as a socially-conscious and environmentally-friendly mode of transportation through events like Redbull Race the Place
Industry Implications
1. Sports and Fitness - Industry can capitalize on the growing popularity of cycling and create more events and initiatives that promote inclusivity and varied cycling experiences
2. Tourism and Hospitality - Can leverage the demand for cycling experiences to create cycling tourism opportunities and attract customers
3. Sustainability and Environment - Opportunity for the industry to promote cycling as a sustainable and environmentally-friendly mode of transportation through events and initiatives like Redbull Race the Place
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