Stella Artois' 'Red Stella Cup' Puts a Twist on an Iconic Cup
Laura McQuarrie — June 25, 2019 — Lifestyle
References: stellaartois & prnewswire
To elevate backyard barbecues and beach celebrations, Stella Artois put its own stamp on the classic red party cup. The Red Stella Cup boasts a design that takes inspiration from the beer brand's own iconic chalice, introducing a never-before-seen red cup with an elegant stem.
Knowing that there are many locations where glass drinking vessels simply aren't practical—yet plastic is not always preferable—Stella Artois created a sophisticated and smash-proof take on the red cup.
Packs of the Red Stella Cups can now be ordered online and to kick off the summer season, Stella Artois is making sure that the first 1,000 adults in the United States to visit the site are eligible to get a six-pack of Red Stella Cups for free for a limited time while supplies last.
Knowing that there are many locations where glass drinking vessels simply aren't practical—yet plastic is not always preferable—Stella Artois created a sophisticated and smash-proof take on the red cup.
Packs of the Red Stella Cups can now be ordered online and to kick off the summer season, Stella Artois is making sure that the first 1,000 adults in the United States to visit the site are eligible to get a six-pack of Red Stella Cups for free for a limited time while supplies last.
Trend Themes
1. Sophisticated Party Cups - Opportunity for dine-in restaurants and food delivery services to offer an elevated experience with reusable or eco-friendly versions of party cups.
2. Brand-inspired Everyday Items - Opportunity for companies to collaborate with manufacturers to create unique versions of everyday items that feature their brand's aesthetics and design.
3. Sustainable Plastic Alternatives - Opportunity for companies to invest in research and development of sustainable materials that can replace plastic and reduce waste in the environment.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can explore unique ways to create and market party cups that reflect their brand personality and add novelty value to drinking experiences.
2. Event Planning - Event planners can propose a sustainable option for party cups by suggesting the use of reusable cups for events while ensuring that they align with the event's theme.
3. Consumer Packaged Goods (CPG) - CPG industries can tap into the trend of packaging redesign by creating unique versions of everyday items that reflect their brand identity and are sustainable.
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