PrettyLittleThing Launched a Colorful Recycled Clothing Collection
Laura McQuarrie — April 24, 2019 — Eco
References: prettylittlething & retailgazette
PrettyLittleThing is a UK-based fashion retailer that makes women's fashion for 16 to 34-year-old consumers, and it recently released a recycled clothing collection that features more than 150 products. The focus of 'Recycled by PrettyLittleThing' is to give new life to unwanted and worn out materials, giving them a second chance at a useful life.
The range of fashionable basics include staples pieces for one's wardrobe like dresses, jumpsuits and hoodies that are made from materials like recycled fabric off-cuts and plastic bottles. The sustainable and affordably priced collection for Gen Z and Millennial shoppers includes styles that range from £8 to £20.
Recycled by PrettyLittleThing was launched just after PrettyLittleThing announced a new partnership with Regain, a clothing-recycling app, that will help to divert unwanted pieces of clothing from ending up in landfills.
The range of fashionable basics include staples pieces for one's wardrobe like dresses, jumpsuits and hoodies that are made from materials like recycled fabric off-cuts and plastic bottles. The sustainable and affordably priced collection for Gen Z and Millennial shoppers includes styles that range from £8 to £20.
Recycled by PrettyLittleThing was launched just after PrettyLittleThing announced a new partnership with Regain, a clothing-recycling app, that will help to divert unwanted pieces of clothing from ending up in landfills.
Trend Themes
1. Recycled Fashion - Disruptive Innovation Opportunity: Develop new technologies and processes to create fashionable clothing using recycled materials.
2. Sustainable Clothing - Disruptive Innovation Opportunity: Create innovative business models and supply chains to produce affordable and sustainably-made clothing for the Gen Z and Millennial market.
3. Collaborative Recycling - Disruptive Innovation Opportunity: Partner with recycling apps and services to create a circular economy by diverting clothing from landfills and repurposing them into new fashion collections.
Industry Implications
1. Fashion Retail - Disruptive Innovation Opportunity: Embrace sustainable fashion practices and incorporate recycled clothing collections to appeal to eco-conscious consumers.
2. Clothing Manufacturing - Disruptive Innovation Opportunity: Invest in research and development to explore new techniques for creating clothing from recycled materials, reducing waste and environmental impact.
3. Recycling Technology - Disruptive Innovation Opportunity: Develop advanced software and hardware solutions to facilitate the recycling process of fashion items, making it more efficient and impactful.
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