Arc’teryx Leans into Circularity with the ReBIRD Service Center
Grace Mahas — September 22, 2022 — Eco
References: arcteryx
In an effort to be more sustianable, Arc’teryx Equipment, the global design company specializing in technical high-performance apparel and equipment, recently opened its largest ReBIRD service center in Boulder, CO. The new hybrid retail store and service center will include in-store care, repair, and after-sales product support. Some noteworthy services include product assessment, in-store washing, in-store repair, and expert repair.
“Arc'teryx's ReBIRD™ platform encourages clients to wear their gear for as long as humanly possible. Our first two Service Centers – in the New York City Broadway and Toronto Eaton Centre locations – have both been incredible success stories for the brand,” said Dominique Showers, VP ReBIRD™, Arc’teryx. “The teams have been able to resolve the
majority of repair needs on-site for guests and educate them on how best to care for their gear to give it the longest life possible. Our largest Service Center yet, the Boulder location also offers a GORE washing station – allowing us to provide the simplest but most effective service to help keep the piece in play.”
ReBIRDTM expansion plans are in the pipeline for Tokyo Marunouchi, Beijing, and Vancouver's Kitsilano neighborhood, with more openings planned.
Image Credit: Arc'teryx
“Arc'teryx's ReBIRD™ platform encourages clients to wear their gear for as long as humanly possible. Our first two Service Centers – in the New York City Broadway and Toronto Eaton Centre locations – have both been incredible success stories for the brand,” said Dominique Showers, VP ReBIRD™, Arc’teryx. “The teams have been able to resolve the
majority of repair needs on-site for guests and educate them on how best to care for their gear to give it the longest life possible. Our largest Service Center yet, the Boulder location also offers a GORE washing station – allowing us to provide the simplest but most effective service to help keep the piece in play.”
ReBIRDTM expansion plans are in the pipeline for Tokyo Marunouchi, Beijing, and Vancouver's Kitsilano neighborhood, with more openings planned.
Image Credit: Arc'teryx
Trend Themes
1. In-store Repair Centers - More retail stores are opening in-store repair centers to help customers extend the life of their products and reduce waste.
2. Circularity Services - Companies are focusing on offering circularity services like care, repair, and after-sales support to promote sustainable practices.
3. Hybrid Retail Stores - Hybrid retail stores that combine a traditional shopping experience with repair and care services are becoming more popular as consumers seek sustainable options.
Industry Implications
1. Retail Industry - The retail industry can benefit from opening in-store repair centers as a way to attract consumers who prioritize sustainability.
2. Outdoor Apparel Industry - The outdoor apparel industry can differentiate itself by offering circularity services like care, repair, and after-sales support to promote sustainable practices.
3. Consumer Electronics Industry - The consumer electronics industry can incorporate repair and refurbishment services into traditional retail stores to provide a more sustainable product lifecycle.
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