Arc’teryx and BEAMS Join Forces on the DIMENSIONS Collection
References: beams.co.jp & hypebeast
Arc’teryx joins forces with BEAMS Japan to deliver the new DIMENSIONS collection and this time at a global scale. Previously, the launches were exclusively available in Japan and now it breaches new horizons. The inspiration behind the collaborative capsule stems from a bird's-eye view of nature itself.
It showcases how farms, forests, mountains, and other natural settings are seen and merge this concept together with the human's point of view on nature -- this spotlights sand, rocks, foilage, and more. All of this is mostly translated through the color palette, showcasing what nature looks like from a macro perspective and a micro perspective. The special edition collection will be launching in the UK, US, Canada, and China.
Image Credit: Arc’teryx
It showcases how farms, forests, mountains, and other natural settings are seen and merge this concept together with the human's point of view on nature -- this spotlights sand, rocks, foilage, and more. All of this is mostly translated through the color palette, showcasing what nature looks like from a macro perspective and a micro perspective. The special edition collection will be launching in the UK, US, Canada, and China.
Image Credit: Arc’teryx
Trend Themes
1. Global Collaborations in Fashion - Brands like Arc’teryx and BEAMS Japan are breaking down geographical barriers and reaching new markets with fashion collaborations.
2. Nature-inspired Color Palette in Fashion - Designers are drawing inspiration from macro and micro views of nature to create color palettes in fashion collections.
3. Integrating Technology with Fashion - There is an opportunity to integrate technology in fashion collections to enhance the user experience, such as using AR/VR for virtual try-ons or smart fabrics for functionality.
Industry Implications
1. Fashion and Retail - The fashion and retail industry can leverage global collaborations and nature-inspired color palettes to attract new customers and expand their reach.
2. Technology - The technology industry can partner with fashion brands to develop innovative solutions, such as integrating AR/VR or smart fabrics.
3. Tourism - The tourism industry can leverage the nature-inspired fashion collections to promote sustainable outdoor experiences and eco-tourism.
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