This Company Uses Real Women as Models to Improve Online Shopping
Katherine Pendrill — February 12, 2016 — Fashion
References: brayola & pr.blonde20
Brayola is an online bra discovery platform that uses real women as models in order to help women determine what an item looks like in real life. In the past few years, several companies have made an effort to use more diverse models in their ad campaigns. Brayola is taking the message of body positivity one step further by asking real women to model its garments.
Unlike mainstream retailers, Brayola's online shop includes a bModel feature that allows women to see different bras on women who own the garments in real life. The feature works by allowing women to anonymously upload a photo of themselves in their Brayola bra. Other users can then browse through these photos to see how the bra fits on women of all different sizes. This means that whether a women is a size 32A or a 52N, she can get a more realistic idea of how a garment will fit before she makes her purchase.
By using real women as models, Brayola helps improve the online shopping experience.
Unlike mainstream retailers, Brayola's online shop includes a bModel feature that allows women to see different bras on women who own the garments in real life. The feature works by allowing women to anonymously upload a photo of themselves in their Brayola bra. Other users can then browse through these photos to see how the bra fits on women of all different sizes. This means that whether a women is a size 32A or a 52N, she can get a more realistic idea of how a garment will fit before she makes her purchase.
By using real women as models, Brayola helps improve the online shopping experience.
Trend Themes
1. Body-positive Advertising - Opportunity to disrupt the retail industry by incorporating diverse models in ad campaigns and promoting body positivity.
2. Crowdsourced Fitting - Chance to disrupt the fashion industry by implementing crowdsourced photos to help customers see how garments fit on real people.
3. Enhanced E-commerce Experience - Opportunity to improve the online shopping experience by providing customers with more realistic insights into how garments look on real women.
Industry Implications
1. Retail - Chance for retailers to embrace diverse models and body positivity in their advertising campaigns.
2. Fashion - Opportunity for fashion brands to incorporate crowdsourced fitting images to help customers make better buying decisions.
3. E-commerce - Opportunity for e-commerce platforms to enhance the online shopping experience by providing customers with realistic imagery of how garments fit on real women.
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