Aiaiai's Real Booty Music is a Track Created with Twerk Queen Louise
Meghan Young — February 24, 2015 — Marketing
References: realbootymusic.aiaiai.dk & adeevee
Real Booty Music is the apt title of a unique track created by Twerk Queen Louise and Aiaiai in an effort to bring something different to the brand's headphone users and music lover in general. Literally made with the help of Louise's talent, two devices were attached to her butt in order to pick up the movement and translate them into a sound and beat.
Fun and unusual, the Real Booty Music track by Aiaiai is available on its own microsite so that people can truly immerse themselves in it. It was created with the help of Joao Barbosa AKA Branko, an innovative producer and DJ. Aiaiai writes, "We want to see if it’s possible to change the perception of twerking through placing it in a technology-driven, creative context and letting the dance 'do the talking.'"
Fun and unusual, the Real Booty Music track by Aiaiai is available on its own microsite so that people can truly immerse themselves in it. It was created with the help of Joao Barbosa AKA Branko, an innovative producer and DJ. Aiaiai writes, "We want to see if it’s possible to change the perception of twerking through placing it in a technology-driven, creative context and letting the dance 'do the talking.'"
Trend Themes
1. Music-based Brand Collaborations - Brands partnering with musicians to create unique music experiences for consumers.
2. Immersion-based Marketing - Creating microsites or other interactive experiences to fully immerse consumers in the brand's message/product.
3. Technology-enhanced Artistic Performances - Incorporating technology into artistic performances to create unique and memorable experiences for audiences.
Industry Implications
1. Music - Opportunities for music artists and headphone brands to collaborate on unique music campaigns that bring something extra to the music listener experience.
2. Advertising/marketing - Opportunities for brands to create unique and memorable experiences for consumers through immersive, technology-enhanced marketing campaigns.
3. Live Events/performances - Opportunities for artists to incorporate technology into their live performances to create immersive and memorable experiences for their audience.
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