The Ready-To-Wear-Away Dress Transforms with Each and Every Wear
Jaime Neely — August 23, 2011 — Eco
References: sylviaheisel & treehugger
The Ready-To-Wear-Away Dress is not only entirely eco-friendly, it has also been designed to transform and change with every wear. The dress is made using recycled paper that transforms every time the dress is worn.
The Ready-To-Wear-Away Dress is as much a tribute to preserving the planet as it is a piece of art. Designers Sylvia Heisel and Paper No. 9's Rebecca Cole Marshall designed the dress to reveal hidden inspirational quotations as the dress becomes more worn. Body heat and movement enable the dress to reveal a variety of printed words from iconic figures such as Ghandi and rapper Tupac. The Ready-To-Wear-Away Dress is a modern example of the ever-changing world of fashion as well as the need to protect the environment.
Implications - Businesses that offer their clients products that meet the desires to be both fashionable and kind towards the environment will likely experience favorable results. It is unusual for businesses to combine these two preferences, and in doing so, companies can garner the attention of many individuals.
The Ready-To-Wear-Away Dress is as much a tribute to preserving the planet as it is a piece of art. Designers Sylvia Heisel and Paper No. 9's Rebecca Cole Marshall designed the dress to reveal hidden inspirational quotations as the dress becomes more worn. Body heat and movement enable the dress to reveal a variety of printed words from iconic figures such as Ghandi and rapper Tupac. The Ready-To-Wear-Away Dress is a modern example of the ever-changing world of fashion as well as the need to protect the environment.
Implications - Businesses that offer their clients products that meet the desires to be both fashionable and kind towards the environment will likely experience favorable results. It is unusual for businesses to combine these two preferences, and in doing so, companies can garner the attention of many individuals.
Trend Themes
1. Eco-friendly Wearable Tech - Opportunity to design clothing that transforms with each wear and uses sustainable materials
2. Smart Clothing - Incorporating technology into clothing to enhance the wearer's experience and the garment's functionality
3. Sustainable Fashion - Creating fashion that is both stylish and environmentally conscious
Industry Implications
1. Fashion - Opportunity for fashion companies to incorporate eco-friendly materials and cutting-edge technology into their designs
2. Technology - Opportunity for tech companies to partner with fashion designers to integrate innovative technology into clothing
3. Sustainability - Opportunity for companies to create products that are both fashionable and environmentally conscious
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