The Reading Rathayatra Festival is a Family Friendly Event
Mishal Omar — July 26, 2017 — Social Good
References: getreading & readingrathayatra
The Reading Rathayatra Festival will take place at the end of July in the Forbury Gardens, and brings together thousands of people to enjoy a variety of activities and foods.
Rathayatra is a Hindu festival that is known in English as the "Festival of Chariots," and has a history that dates back 5,000 years. The one that will take place at Forbury Gardens will feature various family friendly activities, including a "magic show, dance performances, face painting, henna tattoos, and mantra meditation," and it will sell various books on subjects like yoga. The festival will also offer a vegetarian feast for attendees.
The purpose of this festival is to bring the community together, and gives the opportunity to "give something back, without prejudice or expectation of anything in return."
Rathayatra is a Hindu festival that is known in English as the "Festival of Chariots," and has a history that dates back 5,000 years. The one that will take place at Forbury Gardens will feature various family friendly activities, including a "magic show, dance performances, face painting, henna tattoos, and mantra meditation," and it will sell various books on subjects like yoga. The festival will also offer a vegetarian feast for attendees.
The purpose of this festival is to bring the community together, and gives the opportunity to "give something back, without prejudice or expectation of anything in return."
Trend Themes
1. Family Friendly Events - The growing interest in family-friendly events and activities provide a huge opportunity for the event organizers looking to disrupt the industry by offering unique experiences that cater to families and young children.
2. Cultural Celebrations - The increased appreciation and celebration of diverse cultures provide an opportunity for businesses to enter the market with unique experiences and products that celebrate and honor cultural traditions.
3. Vegetarianism - Growing interest in vegetarianism across the globe opens up the opportunity for businesses to disrupt the food industry by offering tasty, healthier options that cater to people with dietary restrictions.
Industry Implications
1. Event Planning - The event planning industry can disrupt the market by organizing more family-friendly and culturally diverse events that cater to a wider audience.
2. Publishing - The publishing industry can offer more books and resources on topics like yoga and vegetarianism that cater to people looking for healthier and sustainable lifestyle choices.
3. Food - The food industry can disrupt the market by offering more vegetarian and vegan options that cater to people with dietary restrictions and promoting a healthier lifestyle.
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