The Reaction Collection Campaign Promises Mesmerizing Ensembles
Amelia Roblin — December 1, 2011 — Marketing
References: yr-dxb & adsoftheworld
So long as it's not rooted in a distasteful confusion, a googly-eyed look from an observer is one of the best compliments a person can receive. The Reaction Collection campaign which features sizzling pieces from the Harvey Nichols AW11 lookbook suggests that the ensembles within this line will warrant spellbinding stares.
Y&R of Dubai created this run of print ads in which the leading character on the left of each struts or poses in a striking and sophisticated outfit. Three people stand hypnotized by the sight of such an arresting individual, and while they look elegant themselves, they are captivated by the superiority of the fashionable newcomer. Incorporating a playful touch, the Reaction Collection campaign features crafty stick-on googly eyes to enhance the enthralled appearance of the onlookers.
Y&R of Dubai created this run of print ads in which the leading character on the left of each struts or poses in a striking and sophisticated outfit. Three people stand hypnotized by the sight of such an arresting individual, and while they look elegant themselves, they are captivated by the superiority of the fashionable newcomer. Incorporating a playful touch, the Reaction Collection campaign features crafty stick-on googly eyes to enhance the enthralled appearance of the onlookers.
Trend Themes
1. Bystander Marketing - Incorporating curious and captivated onlookers into advertising campaigns can create a unique and memorable promotion.
2. Mesmerizing Fashion Campaigns - Creating visually captivating fashion campaigns that showcase elegant and striking outfits can generate buzz and excitement around a brand's products.
3. Playful Advertising Tactics - Adding playful and unexpected elements such as stick-on googly eyes can help make advertising campaigns more memorable and shareable.
Industry Implications
1. Fashion Industry - Fashion companies can use mesmerizing campaigns to capture attention and differentiate themselves within the competitive industry.
2. Advertising Industry - Incorporating playful and unique tactics into campaigns can help advertising agencies stand out and attract new clients.
3. Retail Industry - Using creative and captivating advertisements can help retail companies increase foot traffic and drive sales within their stores.
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