The Re/Glam 2010 Fall Lingerie Line is a Little Girly
Allison Love — July 1, 2010 — Naughty
References: fashionising & lifelounge
The Re/Glam 2010 Fall Lingerie ads are a bit on the little girly side, featuring bows and ribbons on the backsides of some of the pieces. The underwear line as a whole is pretty cute, featuring some lacy numbers as well as fashionable sets that would look good on full-figured girls as well.
The campaign features the model in an ethereal garden as well as indoors, gently bathed in light from a nearby window. The Re/Glam 2010 Fall Lingerie campaign is filled with black ensembles, perfect for hunkering down when winter comes.
The campaign features the model in an ethereal garden as well as indoors, gently bathed in light from a nearby window. The Re/Glam 2010 Fall Lingerie campaign is filled with black ensembles, perfect for hunkering down when winter comes.
Trend Themes
1. Bow Lingerie - Disruptive innovation opportunity: Develop a line of lingerie that combines bows and ribbons with modern, edgy designs to appeal to a younger, trend-focused clientele.
2. Lacy Underwear - Disruptive innovation opportunity: Create a line of delicate lacy underwear that embraces comfort and versatility, offering options for all body types.
3. Fashionable Sets - Disruptive innovation opportunity: Design fashionable lingerie sets that cater to the needs of full-figured women, offering style, support, and inclusivity.
Industry Implications
1. Lingerie - Disruptive innovation opportunity: Integrate technology into lingerie production, such as smart fabrics or virtual fitting tools, enhancing comfort and convenience for consumers.
2. Fashion - Disruptive innovation opportunity: Explore sustainable and eco-friendly materials for lingerie and create a transparent supply chain to meet the growing demand for ethical fashion.
3. Advertising - Disruptive innovation opportunity: Utilize augmented reality or interactive advertisements to enhance customer engagement and showcase lingerie designs in virtual environments.
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